Summary
A model for consumer purchasing behaviour is proposed which is based on the beta-binomial distribution. The model is tested for several nondurable consumer products, and the results give insight into discrepancies from a previously used model based on the negative binomial distribution (NBD).
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© 1976 Springer-Verlag Berlin Heidelberg
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Chatfield, C., Goodhardt, G.J. (1976). The Beta-Binomial Model for Consumer Purchasing Behaviour. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_16
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DOI: https://doi.org/10.1007/978-3-642-51565-1_16
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
eBook Packages: Springer Book Archive