Abstract
In this chapter, we first provide an overview of various strategies that have been used to build choice designs and discuss their limitations. Then, we derive a measure of efficiency in choice designs, and finally, introduce four design principles that when jointly satisfied, result in optimal choice designs, i.e., designs that minimize the variance of the estimated parameters.
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© 1997 Springer-Verlag Berlin Heidelberg
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Zwerina, K. (1997). Designs for Discrete Choice Models. In: Discrete Choice Experiments in Marketing. Contributions to Management Science. Physica, Heidelberg. https://doi.org/10.1007/978-3-642-50013-8_3
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DOI: https://doi.org/10.1007/978-3-642-50013-8_3
Publisher Name: Physica, Heidelberg
Print ISBN: 978-3-7908-1045-5
Online ISBN: 978-3-642-50013-8
eBook Packages: Springer Book Archive