Abstract
This case study shows the rationale behind and the benefits of using a hybrid model of strategy formulation, based on both the GE 9-box approach (see, for example, Hofer and Schendel, 1978) and the Analytic Hierarchy Process (Saaty, 1980). It shows how the two approaches can be combined into a useful strategic planning model.
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References
Day, G.S. 1977 Diagnosing the Product Portfolio Journal of Marketing, Vol 41, pp 29–38
Hofer, C.W., and Schendel, D. 1978 Strategy Formulation: Analytical Concepts West Publishing Company
Saaty, T.L. 1980 The Analytic Hierarchy Process McGraw-Hill
Smith, J.G. 1985 Business Strategy Basil Blackwell
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© 1989 Springer-Verlag Berlin Heidelberg
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Naude, P., Scholtz, E. (1989). A Hybrid Model of Strategic Planning. In: Lockett, A.G., Islei, G. (eds) Improving Decision Making in Organisations. Lecture Notes in Economics and Mathematical Systems, vol 335. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-49298-3_28
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DOI: https://doi.org/10.1007/978-3-642-49298-3_28
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-51795-5
Online ISBN: 978-3-642-49298-3
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