Abstract
Informatics have entered all spheres of household technologies in form of technological devices plugged into American homes. Some of these are functional technologies which facilitate the daily household activities such as cooking and cleaning. Others are entertainment and information-oriented devices that cater to the relaxation, education and information needs of specific household members.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Arch, E.C and Cummins, D.E. Structured and unstructured exposure to computers: sex differences in attitude and use among college students. Sex Roles, 20. 1989, pp. 245–254.
Arnold, W. Competition and Technological Change in the Television Industry. MacMillan Press, London, U.K., 1985.
Bellante, D. and Foster, A.C. Working wives and expenditures on Services. Journal of Consumer Research. 11, 09/1984, pp. 700–707.
Carey, John “Lessons from Failure: New Information Technologies Yesterday, Today and Tomorrow,” presented at University of Rhode Island Honors Colloquium, 1993.
Dholakia, R. R. Competition Between Goods and Service: Setting the Research Agenda. In Research in Marketing, J. Sheth (ed.), vol. 11, 1992, pp. 81–113.
Dholakia, R. R. and Venkatraman, M. Marketing Services That compete with Goods. Journal of Services Marketing, 7, 2. 1993, pp. 16–23.
Dickerson, Mary Dee and Gentry, James W. “Characteristics of Adopters and Non-Adopters of Home Computers,” Journal of Consumer Research, 10. 09/1983, pp. 225–235.
Dupagne, Michael and Agostino, Donald E. “High-Definition Television: A Survey of Potential Adopters in Belgium,” Telematics & Informatics, 8, 1/2, 1991, pp. 9–30.
Hornik, J. and Schlinger, M.J. “Allocation of Time to the Mass Media” Journal of Consumer Research, 1981, 7, 4, pp. 343–355.
Kaufman, C.F., Lane, P.M. and Lindquist, J.D. Exploring more than 24 hours a day: A preliminary investigation of polychronic time use. Journal of Consumer Research, 18, 3. 12/1991, pp. 392–401.
Kaufman, C.F., Lane, P.M. Time and Technology: Acquisition and Use of Household Innovation. Working Paper: RITIM, URL Kingston, 1993.
Keller, John J. “AT&T’s Secret Multimedia Trials Offer Clues to Capturing Interactive Audiences,” The Wall Street Journal, Wednesday, July 28, 1993, B1, B6.
Lin, Carolyn A. “Audience Activity and VCR Use” in Social and Cultural Aspects of VCR Use Julia R. Dobrow (ed.) 75–92. LEA, Hillsdale, New Jersey, 1990.
Lovelock, C.H. “Why Marketing Management Needs to Be Different for Services”. In J.H. Donnelly and W.R. George (eds) Marketing of Services. American Marketing Association Proceedings Series. Chicago, 1981.
McCombs, M.E. and Eyal, C.H. “Spending on Mass Media,” Journal of Communication, 30. 1980, pp. 153–158.
Metcalfe, J.S. The Diffusion of Innovation: An Interpretative Survey. in G. Dosi et al. (ed.) Technical Change and Economic Theory. Pinter Publishers, London, U.K., 1988.
Mundorf, N., Westin, S., Dholakia, N. and Brownell, W. Reevaluating Gender differences in new communication technologies. Communication Research Reports, 9, 2. 1992,.3 pp. 171–181.
Reese, Stephen “Information Work and Workers: Technology Attitudes, Adoption and Media Use in Texas,” Information Age, 12, 3. 1990, pp. 159–164.
Secunda, Eugene “VCRs and Viewer Control over Programming: An Historical Perspective” in Social and Cultural Aspects of VCR Use Julia R. Dobrow (ed.) 9–24. LEA, Hillsdale, New Jersey, 1990.
Shostack, G.L. “Breaking Free from Product Marketing,” Journal of Marketing, 41, 04/1977, pp. 73–80.
Strober, M.H. and Weinberg, C.B. Strategies used by Working and nonWorking wives to reduce time pressures. Journal of Consumer Research, 6. 03/1980, pp. 338–348.
Venkatesh, A. and Vitalari, N. Computing technology for the home: Product strategies for the next generation. Journal of Product Innovation and Management, 3. 1986, pp. 171–186.
Venkatesh, A. and N. Vitalari A Post-Adoption Analysis of Computing in the Home. Journal of Economic Psychology, 8. 1987, pp. 161–180.
Venkatraman, M. The Impact of Innovativeness and Innovation Type on Adoption. Journal of Retailing, 67. 1, Spring 1991, pp. 51–67.
Venkatraman, M. and MacInnis, D. An Investigation of the Epistemic and Sensory Exploratory Behaviors of Hedonic and Cognitive Consumers. in E.C. Hirschman and M.L. Holhrook (eds) Advances in Consumer Research, Provo, Association for Consumer Research. Utah, 1985.
Waldrop, J. and Exter, T. The Legacy of the 1980s. American Demographics, 13, 3.03/1991, pp. 33–38.
Wood, W.C. “Consumer Spending on Mass Media: The Principle of Relative Constancy Reconsidered,” Journal of Communication, 36. 1986, pp. 39–51.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1994 Physica-Verlag Heidelberg
About this paper
Cite this paper
Dholakia, R.R. (1994). The Plugged-in Home: Marketing of Information Technology to U.S. Households. In: Zoche, P. (eds) Herausforderungen für die Informationstechnik. Technik, Wirtschaft und Politik, vol 7. Physica-Verlag HD. https://doi.org/10.1007/978-3-642-46954-1_8
Download citation
DOI: https://doi.org/10.1007/978-3-642-46954-1_8
Publisher Name: Physica-Verlag HD
Print ISBN: 978-3-7908-0790-5
Online ISBN: 978-3-642-46954-1
eBook Packages: Springer Book Archive