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Problemstellung

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Book cover Expertensystem zur Beurteilung von Anzeigenwerbung

Part of the book series: Konsum und Verhalten ((KONSUM,volume 28))

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Zusammenfassung

Die heutige Werbung steht veränderten Rahmenbedingungen gegenüber.1)

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Authors and Affiliations

  1. Institut für Konsum- und Verhaltensforschung, Universität des Saarlandes, Im Stadtwald, D-6600, Saarbrücken, Deutschland

    Dr. Franz-Rudolf Esch

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  1. Dr. Franz-Rudolf Esch
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© 1990 Physica-Verlag Heidelberg

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Esch, FR. (1990). Problemstellung. In: Expertensystem zur Beurteilung von Anzeigenwerbung. Konsum und Verhalten, vol 28. Physica-Verlag HD. https://doi.org/10.1007/978-3-642-46915-2_1

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  • DOI: https://doi.org/10.1007/978-3-642-46915-2_1

  • Publisher Name: Physica-Verlag HD

  • Print ISBN: 978-3-7908-0518-5

  • Online ISBN: 978-3-642-46915-2

  • eBook Packages: Springer Book Archive

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