Abstract
This chapter discusses social media addiction from the perspective of sociopsychological traits. It elaborates on the social traits “need for affiliation” and “impression management” and the psychological traits “narcissism” and “leisure boredom” and their relationships with gratifications, level of social media use, and social media addiction. Further, it explores predictors of gratifications, level of social media use, social media addiction, and the corresponding addiction symptoms, as well as discriminating factors of social media addicts and nonaddicts. Implied by the findings, the chapter also examines the mediation effects of gratifications between sociopsychological traits and social media addiction.
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Huang, H. (2014). Social Media Addiction and Sociopsychological Traits. In: Social Media Generation in Urban China. Understanding China. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-45441-7_5
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DOI: https://doi.org/10.1007/978-3-642-45441-7_5
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