Abstract
In this chapter, the research methods used for this study are discussed in detail. The chapter first introduces the data collection procedure. As the main research method in this study, the questionnaire survey is then elaborated in detail, on survey participants, sites of the study, pilot tests, the sampling procedure, final sample profiles, measures and the reliability of the scales, as well as the analytical procedure. Focus groups and in-depth interviews are also discussed.
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Huang, H. (2014). Research Methods. In: Social Media Generation in Urban China. Understanding China. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-45441-7_3
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DOI: https://doi.org/10.1007/978-3-642-45441-7_3
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