Abstract
More and more companies that have a virtual-world presence have begun to introduce virtual advisors into their virtual spaces in order to assist customers. As a response to this interesting phenomenon, this research examined the rationale behind the provision of virtual advisors in various e-commerce domains.
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Acknowledgments
This work was supported jointly by the National Natural Science Foundation of China (Grant No. 71201021) and the Fundamental Research Funds for the Central Universities (Grant No. N120404015).
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Li, M., Liu, J. (2014). Conclusions. In: Innovative Advisory Services in the Virtual World. SpringerBriefs in Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-41112-0_6
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DOI: https://doi.org/10.1007/978-3-642-41112-0_6
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Publisher Name: Springer, Berlin, Heidelberg
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Online ISBN: 978-3-642-41112-0
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