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Analysis of Strong Retailer’s Competitive Strategies in Dual-Channel Supply Chain with Service Considered

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LISS 2013

Abstract

This paper analyzes the competitive strategies of strong traditional retailer in a dual-channel supply chain consisting of a manufacturer, a strong traditional retailer and an electronic retailer. A Stackelberg model is built with the manufacturer as the leader and the two retailers as the followers. The results indicate that it is not an effective competitive strategy for the traditional retailer to depress wholesale price, the traditional retailer can improve its operating status through selling higher-value products and adjusting price and service via specific actions.

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Acknowledgments

The authors would like to thank the support of projects supported by the Natural Science Foundation of China (Grant number: 71172084, 71272086).

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Authors and Affiliations

  1. School of Economics and Business Administration, Chongqing University, Chongqing, 400044, China

    Bin Dan, Zhenjing Qu, Can Liu, Xumei Zhang & Haiyue Zhang

  2. Chongqing Key Laboratory of Logistics, Chongqing University, Chongqing, 400044, China

    Bin Dan

Authors
  1. Bin Dan
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  2. Zhenjing Qu
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  3. Can Liu
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  4. Xumei Zhang
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  5. Haiyue Zhang
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Corresponding author

Correspondence to Bin Dan .

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Editors and Affiliations

  1. School of Economics and Management, Beijing Jiaotong University, Beijing, China

    Runtong Zhang , Zhenji Zhang  & Juliang Zhang ,  & 

  2. Henley Business School, University of Reading, Reading, UK

    Kecheng Liu

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Dan, B., Qu, Z., Liu, C., Zhang, X., Zhang, H. (2015). Analysis of Strong Retailer’s Competitive Strategies in Dual-Channel Supply Chain with Service Considered. In: Zhang, R., Zhang, Z., Liu, K., Zhang, J. (eds) LISS 2013. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40660-7_18

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