Perceptions of Facebook Privacy and Career Impression Management

  • Danielle Pilcer
  • Andrew Thatcher
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8119)


Facebook was initially designed as a social tool representing a person’s social life, yet today it functions as a platform synthesizing all facets of life, including the work context. Within the frame of the social capital theory, a survey was conducted measuring Facebook users’ experience, perceptions of privacy and career impression management. Results found that higher Facebook experience was related to increased levels of trust and career impression management in terms of self- monitoring and work relations. Higher work privacy was related to career impression management in terms of lower work relations and higher perceived workplace outcomes; and career impression management in terms of higher perceived self-monitoring and workplace outcomes were related to lower levels of privacy awareness. It was concluded that how one uses Facebook and one’s perceived value in presenting an image of an employable person is influenced by how one views their Facebook privacy.


Facebook privacy impression management employability social capital theory 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Danielle Pilcer
    • 1
  • Andrew Thatcher
    • 1
  1. 1.Industrial PsychologyUniversity of WitwatersrandJohannesburgSouth Africa

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