Abstract
The world of information technology (IT) continues to undergo rapid change. The appearance of new technologies such as cloud computing, mobile communication, social media or big data is exerting a lasting effect on established industries and is even forging new industries and shaping society itself. Examples include companies like Zalando or Car2Go, which have successfully used IT to set up new business models and go head-to-head with established companies in the market. This progress requires agility (cf. Schaffry 2012) and customer focus, as well as efficiency, effectiveness and quality across the entire IT sector. Both the “clock speed” now required for product development and the pace of development for new application systems or mobile device applications is accelerating significantly. At the same time, requirements for these systems’ operational stability, security and flexibility (in terms of scaling) are also growing. On the customer side, we are also seeing a new, higher-quality kind of IT literacy. The “digital natives” are demanding new, IT-based solutions for their daily tasks at home and in the office (cf. Brenner et al. 2011).
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Notes
- 1.
Formed in Berlin in 2008, Zalando is now one of the most successful footwear and fashion stores online.
- 2.
Car2Go is a car-sharing business set up by the car maker Daimler and the car rental company Europcar.
- 3.
The term “digital natives” is used to refer to people born after 1980. Digital natives are characterized by the ease with which they interact with IT and technology.
- 4.
From 2010 to 2011, growth in outsourcing revenue was an impressive 7.8 %.
- 5.
1 exabyte = 1,000 petabytes = 1,000,000 terabytes.
- 6.
Interview with a DAX 30 CIO from summer 2012.
- 7.
Moore’s Law states that the number of transistors on a computer chip doubles over the same area within a period of 12 months.
- 8.
M2M = machine-to-machine communication, refers to the concept of the growth of networking between machines for the mutual exchange of transactional information.
- 9.
Quote from an interview held in March 2012.
- 10.
Leading retail multinational. The interview was conducted in summer 2012.
- 11.
Need finding is a method for analyzing customer requirements and its development has been pursued primarily at the University of Stanford.
- 12.
- 13.
Design Thinking —The Value to the Company; see Deutsche Bank Group YouTube channel http://www.youtube.com/watch?v=ZIKMZ7c5L0I
- 14.
Statement made during a 2012 interview with an insurance CIO.
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Uebernickel, F., Brenner, W. (2014). The Challenges of Modern IT. In: Abolhassan, F. (eds) The Road to a Modern IT Factory. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40219-7_2
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