Abstract
This thesis, through a questionnaire research methods, explored repair effects of corporate social responsibility activities after the brand scandal, such as improving product quality, philanthropy and donation money or equipments to students in remote regions and environmental protection in order to repair brand trust and consumption intention. Authors found that CSR activities had positive integrated effects on renewal brand trust and consumption intention.
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Wang, C., Yu, W. (2014). Study on Corporate Social Responsibility (CSR) Affect on Brand Trust and Purchase Intention After Brand Scandal. In: Xu, J., Fry, J., Lev, B., Hajiyev, A. (eds) Proceedings of the Seventh International Conference on Management Science and Engineering Management. Lecture Notes in Electrical Engineering, vol 241. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40078-0_24
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DOI: https://doi.org/10.1007/978-3-642-40078-0_24
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