Abstract
While elaborating a certain HR activity in a foreign MNC subsidiary, we should take into an account the fact whether a person or a team is individualistic or collectivistic.
Individualism (IND) – Collectivism (COL) is an important dyad to study because individualists and collectivists have different preferences for the way of working, the reward system, and the ways of solving the conflict. But analyzing the dimension of IND-COL, it is important to take into account possible shifts from COL toward IND because cultural values are assumed to develop over time after repeated exposure to multiple facets of culture.
The aim of this paper is to explain how shifts from COL to IND are reflected in Multinational Organization Context in Mainland China as well as how shifts from COL to IND are reflected in values and attitudes of Chinese working for foreign companies.
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Li, Mf., Palavinchykau, A. (2014). Shifts from Collectivism to Individualism in Multinational Organization Context (in Mainland China). In: Qi, E., Shen, J., Dou, R. (eds) Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013). Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40060-5_66
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