Abstract
This research studies the consuming process under the E-business environment using qualitative and quantitative methodologies. In this study, the qualitative analysis is based on consumer value theory. After the consumer consumption way and purchase decision process having been analyzed, the paper builds up a theoretical model of consumer behavior decision in the process of consuming. In the electronic commerce environment, consumer behavior decision still can be divided into three stages, including pre-purchasing, purchasing and post-purchasing. This paper respectively discusses the key influential factors affecting consumer in every stage. On the foundation of qualitative analysis, the consumer value is analyzed with quantities methodology, which gives the key influential variable of consumer behavior mathematical definition, builds up the model of value-based consumer behavior, and finally gives the procedure of solving the model. This model focuses on consumer behavior under the influence of product price, quality, information, time, etc. To verify this model, simulation method is advised to be used in further studies.
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Acknowledgment
This paper is funded by 2013 Sichuan Province Soft Science Planning Project(No. 2013ZR0004).
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Xiao, S., Tian, J. (2014). A Study of Value-Based Consumer Behavior Under E-Business Environment. In: Qi, E., Shen, J., Dou, R. (eds) Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013). Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-40060-5_33
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DOI: https://doi.org/10.1007/978-3-642-40060-5_33
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