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Strategic Flexibility in e-Business Adapters and e-Business Start-ups

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Handbook of Strategic e-Business Management

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Abstract

The proliferation of the Internet in today’s society, combined with the need for greater strategic flexibility in organizations, has meant that most firms adopt e-business processes as a tool for creating competitive advantage. However, many established firms encounter difficulties in achieving the expected results. At the same time, it has been observed that numerous e-business start-ups have a special capacity for growing and for achieving a high level of competitiveness. In this article, we propose that the structures of learning that ground each type of firm have implications for strategic flexibility. Systems of management based on e-business generate greater strategic flexibility in organizations, but this influence is simpler, less costly, and more effective in its impact on performance in firms that come into being around e-business (e-business start-ups) than in firms that attempt to adopt and integrate e-business into their existing business models. Implications for management are also discussed.

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Acknowledgments

The authors thank the Spanish Ministry of Science and Innovation for providing partial funding for this research through project ECO2010-21276.

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Authors and Affiliations

  1. Miguel Hernández University, Elche, Spain

    Antonio J. Verdú-Jover, Lirios Alós-Simó & José María Gómez-Gras

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  1. Antonio J. Verdú-Jover
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Correspondence to Antonio J. Verdú-Jover .

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  1. Department of Business Administration, University of Granada, Granada, Spain

    Francisco J. Martínez-López

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Verdú-Jover, A.J., Alós-Simó, L., Gómez-Gras, J.M. (2014). Strategic Flexibility in e-Business Adapters and e-Business Start-ups. In: Martínez-López, F. (eds) Handbook of Strategic e-Business Management. Progress in IS. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39747-9_6

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