Skip to main content
SpringerLink
Log in

An Evolutionary Approach to e-Tailing: Implications for Practitioners

  • Chapter
  • First Online:
Handbook of Strategic e-Business Management

Part of the book series: Progress in IS ((PROIS))

  • 6526 Accesses

Abstract

An evolutionary lens captures and assess e-tailing’s historical and projected future evolution. This uncovered a four stage evolutionary pattern that is used to offer insights into e-tailing’s past and future strategic development and its implications for practitioners.

This chapter is based on the article: “The evolution of e-tailing” (2009) by D.E. Williams published in The International Review of Retail, Distribution and Consumer Research, 19(3), 219–249. Reprinted by permission of the publisher (Taylor & Francis Ltd, http://www.tandfonline.com).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Abernathy, W. J., & Utterback, J. M. (1978). Patterns of industrial innovation. Technology Review, 80, 41–47.

    Google Scholar 

  • Achrol, R. S., & Kotler, P.(1999). Marketing in the network economy. Journal of Marketing, 63 (Special issue), 146–163.

    Google Scholar 

  • Agarwal, R., & Bayus, B. L. (2004). Creating and surviving in new industries. In J. A. Baum & A. M. McGahan (Eds.), Business strategy over the industry life cycle: Advances in strategic management (Vol. 21, pp. 107–130). Oxford: JAI Elsevier.

    Chapter  Google Scholar 

  • Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., et al. (1997). Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, 61(3), 38–53.

    Article  Google Scholar 

  • Aldrich, H. E., & Ruef, M. (2006). Organizations evolving (2nd ed.). Thousand Oaks, CA: Sage.

    Google Scholar 

  • Alexander, N. (1997). Objects in the rear view mirror may appear closer that they are. International Review of Retail, Distribution and Consumer Research, 7(4), 383–403.

    Article  Google Scholar 

  • Amit, R., & Zott, C. (2001). Value creation in e-business. Strategic Management Journal, 22(6–7), 493–520.

    Article  Google Scholar 

  • Anderson, C. (2006). The long tail: Why the future of business is selling less of more. New York: Hyperion.

    Google Scholar 

  • Anonymous, (2001, January 6). Letsbinit. Economist, 55.

    Google Scholar 

  • Anonymous. (2007, July 14). Know your subject: Vertical search engines. The Economist, 75.

    Google Scholar 

  • Anonymous. (2008, June 21). The three survivors. The Economist, 89.

    Google Scholar 

  • Anonymous. (2009a, February 21). Outsourcing as you sleep. The Economist, 67.

    Google Scholar 

  • Anonymous (2011, October 1). The Walmart of the web. The Economist, http://www.economist.com/node/21530980

  • Ansari, A., & Mela, C. F. (2003). E-customization. Journal of Marketing Research, 40(May), 131–145.

    Article  Google Scholar 

  • Armano, D. (2011, July 5). On social media becoming social business. http://blogs.hbr.org/cs/2011/07/on_social_media_becoming_socia.html

  • Ashworth, C. J., Schmidt, R.A., Pioch, E. A., & Hallsworth A. (2006). An approach to sustainable ‘fashion’ e-retail: A five stage evolutionary strategy for ‘Clicks-and-Mortar’ and ‘Pure-Play’ enterprises. Journal of Retailing and Consumer Services, 13(4), 289–299.

    Google Scholar 

  • Aubert-Gamet, V., & Cova, B. (1999). Servicescapes: From modern non places to postmodern common places. Journal of Business Research, 44(1), 37–45.

    Article  Google Scholar 

  • Audretsch, D. B. (1997). Technological regimes, industrial demography and the evolution of industry structures. Industrial and Corporate Change, 6(1), 49–82.

    Article  Google Scholar 

  • Avent, R. (2012). The Facebook economy. The Economist, Free Exchange blog. August 13 http://www.economist.com/blogs/freeexchange/2012/05/american-growth

  • Barras, R. (1986). Towards a theory of innovation in services. Research Policy, 15, 161–173.

    Article  Google Scholar 

  • Belsie, L. (2010). Wal-Mart: Is Amazon replacing it as low-price leader? The Christian Science Monitor, November 30, http://www.csmonitor.com/Business/new-economy/2010/1130/Wal-Mart-Is-Amazon-replacing-it-as-low-price-leader

  • Bettencourt, L., Brown, S. W., & Sirianni, N. J. (2013). The secret of true service innovation. Business Horizons, 56, 13–22.

    Google Scholar 

  • Bickerton, P., Bickerton, M., & Simpson-Holley, K. (2001). Cyberstrategy. Oxford: Butterworth- Heinemann.

    Google Scholar 

  • Bogers, M., Afuah, A., & Bastian, B. (2010). Users as innovators: A review, critique and future research directions. Journal of Management, 36(4), 857–875.

    Article  Google Scholar 

  • Bower, J. L., & Christensen, C. M. (1995). Disruptive technologies: Catching the wave. Harvard Business Review, 73(1), 43–53.

    Google Scholar 

  • Brown, S. (1987). Institutional change in retailing: A review and synthesis. European Journal of Marketing, 21(6), 5–36.

    Article  Google Scholar 

  • Brown, S. (1990). The wheel of retailing: Past and future. Journal of Retailing, 66(2), 143–149.

    Google Scholar 

  • Brown, J., Dant, R., Ingene, C., & Kaufmann, P. (2005). Supply chain management and the evolution of the Big Middle. Journal of Retailing, 81(2), 97–105.

    Article  Google Scholar 

  • Bruce, L., Bondy, K., Street, R., & Wilson, H. (2009). Channel evolution: How new multichannel thinking can deliver competitive advantage. Journal of Direct, Data and Digital Marketing Practice, 10(4), 329–335.

    Article  Google Scholar 

  • Brush, C. G. (2008). Pioneering strategies for entrepreneurial success. Business Horizons, 51(1), 21–27.

    Article  Google Scholar 

  • Burt, S., & Sparks, L. (1995). Understanding the arrival of limited line discount stores in Britain. European Management Journal, 13(1), 110–119.

    Article  Google Scholar 

  • Burt, S., & Sparks, L. (2003). E-commerce and the retail process: A review. Journal of Retailing and Consumer Services, 10(5), 275–286.

    Article  Google Scholar 

  • Cain Miller, C. (2013). Do people actually shop on phones? The answer is decidedly yes. The New York Times, January 9, http://bits.blogs.nytimes.com/2013/01/09/do-people-actually-shop-on-phones-the-answer-is-decidedly-yes/?ref=technology

  • Cain Miller, C., & Clifford, S. (2012). Retailers try to adapt to device-hopping shoppers. The New York Times, December 21, http://www.nytimes.com/2012/12/22/technology/as-shoppers-hop-from-tablet-to-pc-to-phone-retailers-try-to-adapt.html

  • Campbell, D. T. (1969). Variation and selective retention in socio-cultural evolution. General Systems, 14, 69–85.

    Google Scholar 

  • Carroll, G. R. (1985). Concentration and specialization: Dynamics of niche width in populations of organizations. The American Journal of Sociology, 90(6), 1262–1283.

    Article  Google Scholar 

  • Carroll, G. R. (1997). Long-term evolutionary change in organizational populations: Theory, models and empirical findings in industrial demography. Industrial and Corporate Change, 6(1), 119–143.

    Article  Google Scholar 

  • Casey, R., & Carroll, W. (2004, October). The impact of e-commerce on Amazon.com: A strategic perspective. The Internet Business Review, 1.

    Google Scholar 

  • Chan, K. W., & Li, S. Y. (2010). Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity. Journal of Business Research, 63(9), 1033–1040.

    Article  Google Scholar 

  • Chatterjee, P. (2002). Interfirm alliances in online retailing. Journal of Business Research, 57(7), 714–723.

    Article  Google Scholar 

  • Chebat, J. C., & Babin, B. J. (2008). Introduction to the special section on retailing research: Things change, things stay the same (Editorial). Journal of Business Research, 61, 805.

    Article  Google Scholar 

  • Chesbrough, H. W. (2011). Open services innovation: Rethinking your business to grow and compete in the new era. San Francisco: Jossey-Bass.

    Google Scholar 

  • Christensen, C. M., & Raynor, M. E. (2003). The innovator’s solution. Boston MA: Harvard Business School Press.

    Google Scholar 

  • Christensen, C. M., & Tedlow, R. S. (2000). Patterns of disruption in retailing. Harvard Business Review, 78(1), 42–45.

    Google Scholar 

  • Christy, R., Oliver, G., & Penn, J. (1996). Relationship marketing in consumer markets. Journal of Marketing Management, 12(1–3), 175–187.

    Article  Google Scholar 

  • Clifford, S., & Cain Miller, C. (2011). Retailers offer apps with a catalog feel. The New York Times, May 29, http://www.nytimes.com/2011/05/30/business/media/30tablet.html

  • Cunningham, I. C. M., & Cunningham, W. H. (1973). The urban in-home shopper: Socio-economic and attitudinal characteristics. Journal of Retailing, 49(3), 42–58.

    Google Scholar 

  • Davidson, W. R., Bates, A. D., & Bass, S. J. (1976). The retail life cycle. Harvard Business Review, 54(6), 89–96.

    Google Scholar 

  • Davies, K. (1998). Applying evolutionary models to the retail sector. The International Review of Retail, Distribution and Consumer Research, 8(2), 165–181.

    Article  Google Scholar 

  • Davies, G. (1999). The evolution of marks and spencer. Services Industries Journal, 19(3), 60–73.

    Article  Google Scholar 

  • Dawson, J. (2000). Retailing at century end: Some challenges for management and research. The International Review of Retail, Distribution and Consumer Research, 10(2), 119–148.

    Article  Google Scholar 

  • Dawson, J. (2001). Is there new commerce in Europe? International Review of Retail, Distribution and Consumer Research, 11(3), 287–299.

    Google Scholar 

  • Dawson, J., & Sparks, L. (2010). Twenty years after. International Review of Retail, Distribution and consumer Research, Editorial, 20(1), 1–8.

    Article  Google Scholar 

  • Dennis, C. B., Merrilees, C., Jayawardhena, C., & Wright, L. T. (2009). E-consumer behavior. European Journal of Marketing, 43(9), 1121–1139.

    Article  Google Scholar 

  • Dietrich, G. (2013). How native advertising will affect public relations. January 10, http://www.prdaily.com/Main/Articles/13530.aspx

  • Dobrev, S. D., Kim, T. Y., & Solari, L. (2004). The two sides of the coin: Core competence and obsolescence. In J. A. Baum & A. M. McGahan (Eds.), Business strategy over the industry life cycle: Advances in strategic management (Vol. 21, pp. 255–285). Oxford: JAI Elsevier.

    Chapter  Google Scholar 

  • Doherty, N. F., & Ellis-Chadwick, F. E. (2006). New perspectives in internet retailing: A review and strategic critique of the field. International Journal of Retail and Distribution Management, 34(4/5), 411–428.

    Article  Google Scholar 

  • Doherty, N. F., & Ellis-Chadwick, F. E. (2009). Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector. European Journal of Marketing, 43(9/10), 1246–1262.

    Article  Google Scholar 

  • Doherty, N. F., & Ellis-Chadwick, F. E. (2010). Evaluating the role of electronic commerce in transforming the retail sector. The International Review of Retail, Distribution and Consumer Research, 20(4), 375–378. (Editorial).

    Article  Google Scholar 

  • Dosi, G., Malerba, F., Marsili, O., & Orsenigo, L. (1997). Industrial structures and dynamics: Evidence, interpretations and puzzles. Industrial and Corporate Change, 6(1), 3–24.

    Article  Google Scholar 

  • Dreesman, A. C. R. (1968). Patterns of evolution on retailing. Journal of Retailing, 44(1), 64–81.

    Google Scholar 

  • The Economist. (2011). Building with big data: The data revolution is changing the landscape of business. May 26, http://www.economist.com/node/18741392

  • Elberse, A. (2008). Should you invest in the long tail? Harvard Business Review, 86(7/8), 88–96.

    Google Scholar 

  • Elowitz, B. (2012). How Facebook becomes the biggest player in advertising's $540 billion world. AdAge Digital, June 29. http://adage.com/article/digitalnext/facebook-biggest-player-advertising-s-540-billion-world/235708/

  • Etgar, M. (2008) A descriptive model of the consumer co-production process. Journal of the Academy of Marketing Science, 36(1), 97–108.

    Google Scholar 

  • Fernie, S. (1996). The future of factory outlet centres in the UK: The impact of changes in planning policy guidance on the growth of a new retail format. International Journal of Retail and Distribution Management, 24(6), 11–21.

    Article  Google Scholar 

  • Fournier, S., & Avery, J. (2011). The uninvited brand. Business Horizons, 54(3), 193–207.

    Article  Google Scholar 

  • Franke, N., M. Schreier, and U. Kaiser. (2010). The ‘I designed it myself’ effect in mass customization, Management Science, 56(1), 125–140.

    Google Scholar 

  • Freeman, J. H., & Audia, P. G. (2006). Community ecology and the sociology of organizations. Annual Review of Sociology, 32, 145–169.

    Article  Google Scholar 

  • French, T., LaBerge, L., & Magill, P. (2011). We’re all marketers now. McKinsey Quarterly, July, www.mckinseyquarterly.com/Were_all_marketers_now_2834

  • Friedel, R. (2007). A culture of improvement: Technology and the western millenium. Cambridge, MA: MIT Press.

    Google Scholar 

  • Gaudin, S. (2011). Google VP says e-commerce in ‘radical transition’ Computerworld, March 31. http://www.computerworld.com/s/article/9215382/Google_VP_says_e_commerce_in_radical_transition_

  • Godin, S. (1999). Permission marketing: Turning strangers into friends, and friends into customers. New York: Simon and Schuster.

    Google Scholar 

  • Grant, R. (2012). Facebook moves away from dumb broadcasting tool to marketing database. Adage, http://adage.com/article/digitalnext/facebook-page-post-targeting-great-opportunity-a-cost/236675/

  • Grenci, R. T., & Watts, C. A. (2007). Maximizing customer value via mass customized e-consumer services. Business Horizons, 50(2), 123–132.

    Article  Google Scholar 

  • Grewal, D., & Levy, M. (2007). Retailing research: Past, present and future. Journal of Retailing, 83(4), 447–464.

    Article  Google Scholar 

  • Grewal, D., Gopalkrishnan, R. I., & Levy, M. (2004). Internet retailing: Enablers, limiters and market consequences. Journal of Business Research, 57(7), 703–713.

    Article  Google Scholar 

  • Gulati, R., Nohria, N., & Zaheer, A. (2000). Strategic networks. Strategic Management Journal, 21(3), 115–203.

    Google Scholar 

  • Hagel, J., & Armstrong, A. (1997). Net gain: Expanding markets through virtual communities. Boston: Harvard University School Press.

    Google Scholar 

  • Hahn, B. (2000). Power centres: A new retail format in the United States of America. Journal of Retailing and Consumer Services, 7(4), 223–231.

    Article  Google Scholar 

  • Hamill, J., Tagg, S., Stevenson, A., & Vescovi, T. (2010). New developments in online marketing. Journal of Marketing Management, 26(3/4), 181–186.

    Article  Google Scholar 

  • Hannan, M. T. (1997). Inertia, density and the structure of organizational populations: Entries in European automobile industries 1886–1891. Organization Studies, 18(2), 193–228.

    Article  Google Scholar 

  • Hannan, M. T., & Freeman, J. (1989). Organizational ecology. Cambridge Mass: Harvard University Press.

    Google Scholar 

  • Heil, O., Lehmann, D., & Stremersch, S. (2010). Marketing competition in the 21st century. International Journal of Research in Marketing, Editorial, 27(2), 161–163.

    Article  Google Scholar 

  • Henderson, R. M., & Clark, K. B. (1990). Architectural innovation: The reconfiguration of existing product technologies and the failure of established firms. Administrative Science Quarterly, 35(1), 9–30.

    Article  Google Scholar 

  • Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50–68.

    Article  Google Scholar 

  • Holbrook, M. B., & Hulbert, J. M. (2002). Elegy on the death of marketing. European Journal of Marketing, 36(5/6), 706–732.

    Article  Google Scholar 

  • Hollander, S. C. (1960). The wheel of retailing. Journal of Marketing, 21(1), 37–42.

    Article  Google Scholar 

  • Hollander, S. C. (1966). Notes on the retail accordion. Journal of Retailing, 42(2), 29–40, 54.

    Google Scholar 

  • Hunt, C. S., & Aldrich, H. E. (1998). The second ecology: The creation and evolution of organizational communities as exemplified by the commercialization of the World Wide Web. In B. Straw & L. L. Cummings (Eds.), Research in organizational behaviour (pp. 267–302). Greenwich, CT: JAI Press.

    Google Scholar 

  • Jones, R. (2007). An examination of tenant evolution within the UK factory outlet channel. International Journal of Retail and Distribution Management, 35(1), 38–53.

    Article  Google Scholar 

  • JWT Intelligence. (2012). Ten trends for 2013. http://www.jwtintelligence.com/2013-and-beyond/

  • Christensen, C. M. (1997). The innovator’s dilemma. Boston, MA: Harvard Business School Press.

    Google Scholar 

  • Katros, V. (2000). A note on internet technologies and retail industry trends. Technology in Society, 22(1), 75–81.

    Article  Google Scholar 

  • Kauffman, R. J., Ting, L., & Van Heck, E. (2010). Business network-based value creation in electronic commerce. International Journal of Electronic Commerce, 15(1), 113–143.

    Article  Google Scholar 

  • Kay, B. (2007, July/August). Micro-communities. The Hub, 34–35.

    Google Scholar 

  • Keep, W. W., & Hollander, S. C. (1992). The promise of nonstore retailing: A look at the mail order experience. Journal of Marketing Channels, 1(3), 61–84.

    Google Scholar 

  • Keh, H. T., & Park, S. Y. (1997). To market, to market: The changing face of grocery retailing. Long Range Planning, 30(6), 836–846.

    Article  Google Scholar 

  • Kelly, E. (2000, September 18). The last e-store on the block. Fortune, 214–219.

    Google Scholar 

  • Kirby, J., & Stewart, T. A. (2007). The institutional yes: The HBR interview with Jeff Bezos. Harvard Business Review, 85(10), 75–82.

    Google Scholar 

  • Kirkpatrick, D. (2007, June 11). Facebook’s plan to hook up the world. Fortune, 127.

    Google Scholar 

  • Kjellberg, J., Storbacka, K., Chandler, M., Finch, J., Lindeman, S., Löbler, H., et al. (2012). Market futures/future markets: Research directions in the study of markets. Marketing theory, 12(2), 219–223.

    Google Scholar 

  • Klepper, S. (1997). Industry life cycles. Industrial and Corporate Change, 6(1), 145–181.

    Article  Google Scholar 

  • Klepper, S. (2004). Pre-entry experience and firm performance in the evolution of the U.S. automobile industry. In J. A. Baum & A. M. McGahan (Eds.), Business strategy over the industry life cycle: Advances in strategic management (Vol. 21, pp. 289–315). Oxford: JAI Elsevier.

    Chapter  Google Scholar 

  • Kotha, S. (1998). Competing on the internet: The case of Amazon. European Management Journal, 16(2), 212–222.

    Article  Google Scholar 

  • Kozinets, R. V. (1999). E-tribalized marketing?: The strategic implications of virtual communities of consumption. European Management Journal, 17(3), 252–264.

    Article  Google Scholar 

  • Kozinets, R. V. (2010). Netnography: Doing ethnographic research online. Los Angeles: Sage Publications.

    Google Scholar 

  • Kozinets, R. V., Hemetsberger, A., & Schau, H. J. (2008). The wisdom of consumer crowds: Collective innovation in the age of networked marketing. Journal of Macromarketing, 28(4), 339–354.

    Article  Google Scholar 

  • Kristensson, P., Matting, J., & Johanasson, N. (2008). Key strategies for the successful involvement of customers in the co-creation of new technology-based services. International Journal of Service Industry Management, 19(4), 474–491.

    Article  Google Scholar 

  • Lazerow, M. (2013). Facebook graph search is here. What do marketers need to know? AdAge Digital, January 16 http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/

  • Levy, M., & Weitz, B. A. (2001). Retailing management. New York: McGraw-Hill.

    Google Scholar 

  • Levy, M., Grewal, D., Peterson, R. A., & Connolly, B. (2005). The concept of the “Big Middle”. Journal of Retailing, 81(2), 83–88.

    Article  Google Scholar 

  • Lohr, S. (2012). How big data became so big. The New York Times, August 11, http://www.nytimes.com/2012/08/12/business/how-big-data-became-so-big-unboxed.html

  • Lusch, R. F. (2011). Reframing supply chain management: A service-dominant logic perspective. Journal of Supply Chain Management, 47(1), 14–18.

    Google Scholar 

  • Lutz, A. (2012). Gamestop to J.C. Penney shut Facebook stores. February 22. http://www.bloomberg.com/news/2012-02-17/f-commerce-trips-as-gap-to-penney-shut-facebook-stores-retail.html

  • Madison, I. (2012). Why your social media metrics are a waste of time. December 18. http://blogs.hbr.org/cs/2012/12/why_your_social_media_metrics.html

  • Mahajan, V., Srinivasan, R., & Wind, J. (2002). The dot.com retail failures of 2000: Were there any winners? Journal of the Academy of Marketing Science, 30(4), 474–486.

    Article  Google Scholar 

  • Malerba, F., & Orsenigo, L. (1996). The dynamics and evolution of industries. Industrial and Corporate Change, 5(1), 51–87.

    Article  Google Scholar 

  • Manyika, J. M., Roberts, R. P., & Sprague, K. L. (2007). Eight business technology trends to watch. The Mckinsey Quarterly, http://www.mckinseyquarterly.com

  • Manyika, J. M., Chui, J. B., Brown, B., Dobbs, R., Roxburgh, C., & Byers, A. H. (2011). Big data: The next frontier for innovation, competition, and productivity. May. http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/big_data_the_next_frontier_for_innovation

  • Martin, J. A., & Eisenhard, K. M. (2004). Coping with decline in dynamic markets: Corporate entrepreneurship and the recombinative organizational form. In J. A. Baum & A. M. McGahan (Eds.), Business strategy over the industry life cycle: Advances in strategic management (Vol. 21, pp. 357–382). Oxford: JAI Elsevier.

    Chapter  Google Scholar 

  • Massad, V. J., Nein, M. B., & Tucker, J. M. (2011, September). The wheel of retailing revisited: towards a wheel of e-tailing. Journal of Management and Marketing Research, 8, http://www.aabri.com/manuscripts/11838.pdf

  • McAfee, A., & Brynjolfsson, E. (2012, October). Big data: The management revolution. Harvard Business Review, 61–88.

    Google Scholar 

  • McGahan, A. M. (2004). How industries evolve. Boston: Harvard Business School Press.

    Google Scholar 

  • McNair, M. P. (1958). Significant trends and developments in the post war period. In A. R. Smith (Ed.), Competitive distribution in a free high-level economy and its implications for the University (pp. 1–25). Pittsburg: University of Pittsburg Press.

    Google Scholar 

  • Mellahi, K., & Johnson, M. (2000). Does it pay to be the first mover in e-commerce: The case of Amazon.com. Management Decision, 38(7), 445–452.

    Article  Google Scholar 

  • Michael, S. C., & Kim, S. M. (2005). The organizational ecology of retailing: A historical perspective. Journal of Retailing, 81(2), 113–123.

    Article  Google Scholar 

  • Mitchell, W. (1992). Are more good things better: Or will technical and market capabilities conflict when a firm expands? Industrial and Corporate Change, 1(2), 327–346.

    Article  Google Scholar 

  • Mitra, D., & Fay, S. (2010). Managing service expectations in on-line markets: A signaling theory of e-tailer pricing and empirical tests. Journal of Retailing, 86(2), 184–199.

    Article  Google Scholar 

  • Moglen, E. (2010). Quoted in Eunjung Cha, A. “What sites such as Facebook and Google know and whom they tell.” The Washington Post, May 29. http://www.washingtonpost.com/wpdyn/content/article/2010/05/28/AR2010052804853.html

  • Monty, S. (2012) “Forward.” ix-xi. In E. Qualman (Ed.) Socialnomics: How social media transforms the way we live and do business (2nd Edn.). Hoboken. NJ: Wiley.

    Google Scholar 

  • Morgan, R. M., & Hunt, S. D. (1999). Relationship-based competitive advantage: The roles of relationship marketing in marketing strategy. Journal of Business Research, 46(3), 281–290.

    Article  Google Scholar 

  • Muniz, A.M., & O’Guinn, T.C. (2001). Brand community. Journal of Consumer Research. 27(4), 412–432.

    Google Scholar 

  • Murray, F., & Tripsas, M. (2004). The exploratory process of entrepreneurial firms: the role of purposeful experimentation. In J. A. Baum, J. A. & A. M. McGahan (Eds.). Business strategy over the industry life cycle: Advances in strategic management (Vol. 21, pp. 45–74). Oxford: JAI Elsevier.

    Google Scholar 

  • O’Reilly, T. (2005). What is web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

  • Pires, G. D., Stanton, J., & Rita, P. (2006). The internet, consumer empowerment and marketing strategies. European Journal of Marketing, 40(9/10), 936–949.

    Article  Google Scholar 

  • Prahalad, C. K., & Ramaswamy, V. (2000) Co-opting customer competence, Harvard Business Review, 78(1), 79-87.

    Google Scholar 

  • Podolny, J. M., Stuart, T. E., & Hannan, M. T. (1996). Networks, knowledge, and niches: Competition in the worldwide semiconductor industry, 1984–1991. American Journal of Sociology, 102(3), 659–689.

    Article  Google Scholar 

  • Poon, S., & Swatman, P. M. (1997). Small business use of the internet: findings from Australian case studies. International Marketing Review, 14(5), 385–402.

    Article  Google Scholar 

  • Quinn, J., & Murray, J. A. (2005). The drivers of channel evolution: A wholesaling perspective. International Review of Retail, Distribution and Consumer Research, 15(1), 3–25.

    Article  Google Scholar 

  • Quinn, J., & Sparks, L. (2007). The evolution of grocery wholesaling and grocery wholesalers in Ireland and Britain since the 1930s. International Review of Retail, Distribution and Consumer Research, 17(4), 391–411.

    Article  Google Scholar 

  • Reynolds, J., Howard, E., Cuthbertson, C., & Hristov, L. (2007). Perspectives on retail format innovation: Relating theory and practice. International Journal of Retail and Distribution Management, 35(8), 647–660.

    Article  Google Scholar 

  • Richey, R. G., Tokman, M., & Skinner, L. R. (2008). Exploring collaborative technology utilization in retailer-supplier performance. Journal of Business Research, 61, 842–849.

    Article  Google Scholar 

  • Rigby, R. (2011, December). The future of shopping. Harvard Business Review, 2–12.

    Google Scholar 

  • Rinehart, S., & Zizzo, D. (1994, May 7–10). The Canadian and U.S.A. retailing sectors: Important changes over the last 60 years. Paper presented at Recent Advances in Retailing & Services Science Conference, Banff, Canada.

    Google Scholar 

  • Romanelli, E., & Tushman, M. L. (1994). Organizational transformation as punctuated equilibrium: An empirical test. The Academy of Management Journal, 37(5), 1141–1166.

    Article  Google Scholar 

  • Rosen, K. T., & Howard, A. L. (2000). E-retail: Gold rush or fool’s gold? California Management Review, 42(3), 72–100.

    Article  Google Scholar 

  • Roy, R., & McEvily, S. K. (2004). Incumbent survival during market fusion in mature markets: The influence of component and architectural capabilities on the survival of U.S. machine tool manufacturers during 1975–1995. In J. A. Baum & A. M. McGahan (Eds.), Business strategy over the industry life cycle: Advances in strategic management (Vol. 2, pp. 199–224). Oxford: JAI Elsevier.

    Chapter  Google Scholar 

  • Saren, M. (2011). Marketing empowerment and exclusion in the information age. Marketing Intelligence and Planning, 29(1), 39–48.

    Google Scholar 

  • Savitt, R. (1982). A historical approach to comparative retailing. Management Decision, 20(4), 16–23.

    Article  Google Scholar 

  • Schau, H. J., Muniz, A. M., & Arnould, E. J. (2009). How brand community practices build value. Journal of Marketing, 73(5), 30–51.

    Article  Google Scholar 

  • Schwartz, D. (2007). Revolution and evolution of online communities. Internet Research, 17(2), Editorial, http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=5AE80202927A49123C27D3FAF9346E7F?contentType=NonArticle&contentId=1600964

  • Sengupta, S. (2013). Facebook unveils a new search tool. The New York Times, January 14, http://bits.blogs.nytimes.com/2013/01/15/facebook-unveils-a-new-search-tool/?ref=technology

  • Sethuraman, R., & Parasuraman, A. (2005). Succeeding in the “Big Middle” through technology. Journal of Retailing, 81(2), 107–111.

    Article  Google Scholar 

  • Sharma, A., & Sheth, J. N. (2004). Web-based marketing: The coming revolution in marketing thought and strategy. Journal of Business Research, 57(7), 696–702.

    Article  Google Scholar 

  • Sharma, S., Bearden, W. O., & Teel, J. E. (1983). Differential effects of in-home shopping methods. Journal of Retailing, 59(4), 24–51.

    Google Scholar 

  • Shaw, S., & Dawson, J. (1996). The evolution of distribution channels for consumer goods. In S. Shaw & N. Hood (Eds.), Marketing in evolution: Essays in honour of Michael J. Baker. Basingstoke: Macmillan.

    Google Scholar 

  • Simmons, G. (2008). Marketing to postmodern consumers: Introducing the internet chameleon. European Journal of Marketing, 42(3/4), 299–310.

    Article  Google Scholar 

  • Singer, D., Ross, D., & Avery, A. (2005). The evolution of online banking. Journal of Internet Business, 2, 1–19.

    Google Scholar 

  • Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A., & Bridges, C. (2011). Innovations in retail business models. Journal of Retailing, 87(1), 3–16.

    Article  Google Scholar 

  • Spenner, P., & Bird, A. (2012). Marketers flunk the big data test. August 16. http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html

  • Stewart, J. B. (2012). Behind eBay’s comeback. The New York Times. July 27, http://www.nytimes.com/2012/07/28/business/ebaysturnaround-defies-convention-for-internetcompanies.html?pagewanted=all

  • Stephen, A.T., & Toubia. O. (2010). Deriving value from social commerce networks, Journal of Marketing Research, 47(2), 215–228.

    Google Scholar 

  • Stoelhorst, J. W. (2008). Why is management not an evolutionary science? Evolutionary theory in strategy and organization. Journal of Management Studies, 45(5), 1008–1023.

    Article  Google Scholar 

  • Stross, R. (2012). A race against the clock, again, in package delivery. The New York Times, http://www.nytimes.com/2012/11/11/technology/online-merchants-again-pursue-same-day-delivery-service.html

  • Szulanski, G., Doz, Y., & Ovetzky, Y. (2004). Incumbents’ framing: Three established companies respond to the Internet. In J. A. Baum & A. M. McGahan (Eds.), Business strategy over the industry life cycle: Advances in strategic management (Vol. 21, pp. 77–106). Oxford: JAI Elsevier.

    Google Scholar 

  • Tapscott, D., & Williams, A. D. (2006). Wikinomics: How mass collaboration changes everything. New York: Portfolio.

    Google Scholar 

  • Tapscott, D., Ticoll, D., & Lowry, A. (2000). Digital capital: Harnessing the power of business webs. Boston: Harvard Business School Press.

    Google Scholar 

  • Taylor, D. G., & Strutton, D. (2010). Has e-marketing come of age: Modeling historical influences on post-adoption era behaviors. Journal of Business Research, 63(9–10), 950–956.

    Article  Google Scholar 

  • Thomas, C., Bromley, R., & Tallon, A. (2006). New ‘high streets’ in the suburbs? The growing competitive impact of evolving retail parks. International Review of Retail, Distribution and Consumer Research, 16(1), 43–68.

    Article  Google Scholar 

  • Thornton, E. (1994, February 7). Revolution in Japanese retailing. Fortune, 143–146.

    Google Scholar 

  • Tushman, M. L., & Anderson, P. (1986). Technological discontinuities and organizational environments. Administrative Science Quarterly, 31, 439–465.

    Article  Google Scholar 

  • Urbany, J. E., & Talarzyk, W. W. (1983). Videotex: Implications for retailing. Journal of Retailing, 59(3), 76–92.

    Google Scholar 

  • Van Doren, D. C., Fechner, D. L., & Green-Adelsberger, K. (2000). Promotional strategies on the world wide web. Journal of Marketing Communications, 6(21), 21–35.

    Article  Google Scholar 

  • Varadarajan, R., Yadav, M. S. & Shankar, V. (2008). First mover advantage in an Internet-enabled market environment: Conceptual framework and propositions. Journal of the Academy of Marketing Science, 36(3), 293–308.

    Google Scholar 

  • Venkatraman, N. (2000). Five steps to a dot-com strategy: How to find your footing on the web. Sloan Management Review, 41(3), 15–28.

    Google Scholar 

  • Wang, Q., Yubo, C., & Xie, J. (2010). Survival in markets with network effects: Product compatibility and order of entry effects. Journal of Marketing, 74(4), 1–14.

    Article  Google Scholar 

  • Wenig, D. (2012). The new eBay http://www.ebay.com/new October 10.

  • Williams, D. E. (2009). The evolution of e-tailing. The International Review of Retail, Distribution and Consumer Research, 19(3), 219–249.

    Article  Google Scholar 

  • Williamson, P. J., & DeMeyer, A. (2012). Ecosystem advantage: How to successfully harness the power of partners. California Management Review, 55(1), 24–46.

    Article  Google Scholar 

  • Wirtz, B. W., Schilke, O., & Ullrich, S. (2010). Strategic development of business models: Implications of the web 2.0 for developing value on the Internet. Long Range Planning, 43(2/3), 272–290.

    Article  Google Scholar 

  • Wohlsen, M. (2013). 2013 could be the year eBay takes on Amazon for real. Wired, January 14, http://origin.prod2.wired.com/business/2013/01/2013-ebay-banner-year/

  • Zaglia, M. E. (2013). Brand communities embedded in social networks. Journal of Business Research, 66, 216–223.

    Article  Google Scholar 

  • Zimmerman, E. (2012). Small retailers open up storefronts on Facebook pages. The New York Times, July 25. http://www.nytimes.com/2012/07/26/business/smallbusiness/small-businesses-win-customers-on-facebook.html?ref=business

  • Zmuda, N. (2010). IPad poised to revolutionize retail industry. Advertising Age, April 21, http://adage.com/article/digital/ipad-poised-revolutionize-retail-industry/143416/

  • Zott, C., & Amit, R. (2010). Business model design: An activity system design. Long Range Planning, 43(2/3), 216–226.

    Article  Google Scholar 

  • Zwass, V. (2010). Co-creation: Toward a taxonomy and an integrated research perspective. International Journal of Electronic Commerce, 15(1), 11–48.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Associate Professor of Marketing, Edwards School of Business, University of Saskatchewan, Saskatoon, Canada

    David E. Williams

Authors
  1. David E. Williams
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to David E. Williams .

Editor information

Editors and Affiliations

  1. Department of Business Administration, University of Granada, Granada, Spain

    Francisco J. Martínez-López

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer-Verlag Berlin Heidelberg

About this chapter

Cite this chapter

Williams, D.E. (2014). An Evolutionary Approach to e-Tailing: Implications for Practitioners. In: Martínez-López, F. (eds) Handbook of Strategic e-Business Management. Progress in IS. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39747-9_19

Download citation

Publish with us

Policies and ethics

Search

Navigation