Make or Buy? Factors that Impact the Adoption of Cloud Computing on the Content Level

  • Ivo Gonzenbach
  • Christian Russ
  • Jan vom BrockeEmail author
Part of the Progress in IS book series (PROIS)


The emergence of cloud computing has led enterprises to rethink fundamentally how they organize their content assets. In particular, IT managers are challenged to decide what content should be managed in the cloud and what should not. Grounded in the IS literature on IT outsourcing, this chapter presents a set of criteria that organizations can consider when making this decision. Because it is a make-or-buy decision, transaction cost theory (TCT) was used as a theoretical lens for the study. Accordingly, the chapter suggests specificity (e.g., degree of standardization of content management), frequency (e.g., frequency of usage), and uncertainty (e.g., legal situation) to impact the cloud computing decision.


Transaction Cost Cloud Computing Cloud Service Public Cloud Cloud Infrastructure 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  • Ivo Gonzenbach
    • 1
  • Christian Russ
    • 2
  • Jan vom Brocke
    • 3
    Email author
  1. 1.Steffen Informatik AGGallenSwitzerland
  2. 2.Corporate ITSoftwareONE AGWallisellenSwitzerland
  3. 3.Institute of Information SystemsUniversity of LiechtensteinVaduzLiechtenstein

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