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Rhetorical Challenges and Concerns in Enterprise Content Management

  • Dave ClarkEmail author
Chapter
Part of the Progress in IS book series (PROIS)

Abstract

Enterprise Content Management (ECM) can present intriguing new opportunities for organizations’ writers, but it also poses significant challenges to the rhetorical assumptions that underlie how writers design, work, and train. In this chapter, I suggest that designers and implementers of ECM consider the rhetorical changes ECM brings in terms of sales and implementation, component-based writing, and training and development.

Keywords

Knowledge Management Content Management Technical Communicator Content Management System Content Strategy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2014

Authors and Affiliations

  1. 1.Department of EnglishUniversity of Wisconsin-MilwaukeeMilwaukeeUSA

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