Task-Oriented M-Commerce Interface Design

  • Eugenia Y. Huang
  • Yu-Ju Lin
  • Travis K. Huang
Part of the Communications in Computer and Information Science book series (CCIS, volume 373)


As pocket-size mobile devices are equipped with relatively small screen, when displaying web pages which are designed for personal computers and laptops, viewing poses a great challenge. Due to the limited space, items or components on the screen of pocket-size mobile devices should be much more intuitive so that users can interact with the interface more quickly. Thus, the study posits that m-commerce mandates a completely different approach, namely scenario-based design, to interface design which is task-oriented rather than functional-oriented. The result can be further summarized and compared with prior research which focused on a list of design factors.


m-commerce scenario-based design interface design 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Eugenia Y. Huang
    • 1
  • Yu-Ju Lin
    • 1
  • Travis K. Huang
    • 2
  1. 1.Department of Management Information SystemsNational Chengchi UniversityTaiwan
  2. 2.Department of Information ManagementLing Tung UniversityTaiwan

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