Desirability Methods for Evaluating Visual Design

  • Julie Schiller
  • Edward De Guzman
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 373)


Previous studies show that traditional usability evaluation methods can be problematic for collecting feedback on visual design [1]. Desirability studies have been used by usability practitioners to collect feedback on the affective response to interactive systems, but none allow end users to contribute feedback in the language of visual design experts. We describe how we adapted two traditional user research techniques (card sort, directed storytelling) to collect feedback on visual design. We then compare and contrast the kinds of data gathered from these methods with data gathered in a think-aloud exercise. A mixed-methods research strategy that includes methods adapted for visual design offers a path to engaging end users in a conversation that results in concise and actionable feedback for visual designers.


User Experience Affective Response Visual Design Actionable Feedback User Research 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Julie Schiller
    • 1
  • Edward De Guzman
    • 1
  1. 1.Autodesk, Inc.San FranciscoUSA

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