Affective Service Design Considered Informational Assimilation of Layout Factors

  • Youngil Cho
  • SuKyoung Kim
Part of the Communications in Computer and Information Science book series (CCIS, volume 373)


While the changes in the focus and characters of service design have been complicated, its qualities regarding intuitively preferred factors, have not been investigated enough. This study shows how design factors affect user’s intuitive preference and what make a user’s attention focused on informational assimilation. Through the experiment, the layout factors and its values are verified. It was investigated (1) which layout factors arouse a user’s attention, (2) how much uers were satisfied with the verified factors. The results shows that (1) elaborate images are the most important layout factor among five considerable factors, to arouse user’s attentions, (2) the elaborate figures affect significantly all affective evaluation values, which were proved its relationship between user’s attentions and the evaluation values through previous study; preference, aesthetic, and pleasure.


affective empathy design 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Youngil Cho
    • 1
  • SuKyoung Kim
    • 2
  1. 1.Hiroshima Kokusai Gakuin UniversityHiroshima-kenJapan
  2. 2.Hiroshima City UniversityHiroshima-shiJapan

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