Automa-Persona: A Process to Extract Knowledge Automatic for Improving Personas

  • Andrey Araujo Masiero
  • Ricardo de Carvalho Destro
  • Otavio Alberto Curioni
  • Plinio Thomaz Aquino Junior
Part of the Communications in Computer and Information Science book series (CCIS, volume 373)


During the development of a product, it is necessary for a designer to attempt the special needs of devices and also the target users. To help designers with the problem to attend users’ needs, a technique called Personas is applied during the project. Usually, the Personas creation process is manual, lengthy and also it doesn’t have a attendance during the project. With this objective in mind, this paper presents a process to automatize and to address the users needs through Personas during the whole project.


Knowledge Extraction Q-SIM Clustering User Modeling Personas 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Andrey Araujo Masiero
    • 1
  • Ricardo de Carvalho Destro
    • 1
    • 2
  • Otavio Alberto Curioni
    • 3
  • Plinio Thomaz Aquino Junior
    • 1
  1. 1.FEI University CenterS. Bernardo CampoBrazil
  2. 2.Volans Informatica Ltda.Sao PauloBrazil
  3. 3.Department of Head and Neck SurgeryHeliopolis HospitalSao PauloBrazil

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