Abstract
Located at the summit of e-commerce, e-commerce strategy plays a critical role in the developing process. In this chapter, we briefly introduce e-commerce and e-commerce strategy. We first introduce the fundamentals of e-commerce, including the definition of e-commerce, its origin and development, and what it studies. Then we introduce the concepts of strategy and strategic environment, and the relations between them. Finally, we discuss what e-commerce strategy is and how to research it.
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© 2014 Zhejiang University Press, Hangzhou and Springer-Verlag Berlin Heidelberg
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Qin, Z., Chang, Y., Li, S., Li, F. (2014). E-Commerce and E-Commerce Strategy. In: E-Commerce Strategy. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39414-0_1
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DOI: https://doi.org/10.1007/978-3-642-39414-0_1
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-39413-3
Online ISBN: 978-3-642-39414-0
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