Abstract
The solutions to ill-structured decision problems greatly rely upon the intuition and cognitive abilities of a decision maker because of the vague nature of such problems. To provide decision support for these problems, a decision support system (DSS) must be able to support a user’s cognitive abilities, as well as facilitate seamless communication of knowledge and cognition between itself and the user. This study develops a cognitive decision support system (CDSS) based on human-centric semantic de-biased associations (SDA) model to improve ill-structured decision support. The SDA model improves ill-structured decision support by refining a user’s cognition through reducing or eliminating bias and providing the user with validated domain knowledge. The use of semantics in the SDA model facilitates the natural representation of the user’s cognition, thus making the transfer of knowledge/cognition between the user and system a natural and effortless process. The potential of semantically defined cognition for effective ill-structured decision support is discussed from a human-centric perspective. The effectiveness of the approach is demonstrated with a case study in the domain of sales.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
The description of ill-structured decision problems is given in Sect. 2.
- 2.
For the scope of this chapter, we shall refer to them as mental models.
- 3.
Please refer to Nonaka’s [36] knowledge spiral model for the definition of internalization.
- 4.
A model-driven DSS emphasizes access to and manipulation of financial, optimization and/or simulation models.
- 5.
A data-driven DSS emphasizes access to and manipulation of a time-series of internal company data and sometimes external and real-time data.
- 6.
Communication-driven DSS use network and communication technologies to facilitate decision-relevant collaboration and communication. Tools used include groupware, video conferencing, and computer-based bulletin boards.
- 7.
A document-driven DSS uses computer storage and processing technologies to provide document retrieval and analysis. Documents may include scanned documents, hypertext documents, images, sounds and video.
- 8.
A web-based DSS is simply a system which is implemented using web-based technologies. A web-based DSS can be any type of DSS, such as a communication-driven, model-driven or data-driven system.
- 9.
AdventureWorks is a sample database which comes with SQL Server installation [1]
References
AdventureWorks Database’ 2005, AdventureWorks Database, Microsoft (2011) http://msftdbprodsamples.codeplex.com/
Alter, S.L.: Decision Support Systems: Current Practice and Continuing Challange, 1st edn. Addison-Wesley, Mass (1980)
Ariely, D.: Predictably Irrational: The Hidden Forces That Shape Our Decisions, 1st edn. HarperCollins, Canada (2008)
Arnott, D.: A Taxonomy of Decision Biases (Technical report. No. 2002/01) Decision support systems laboratory. Monash University, School lof Information Management and Systems, Melbourne (2002)
Barnes, J.H.: Cognitive biases and their impact on strategic planning. Strateg. Manage. J. 5(2), 129–137 (1984)
Bhandari, G., Hassanein, K., Deaves, R.: Debiasing investors with decision support systems: an experimental investigation. Decis. Support Syst. 46(1), 399–410 (2008)
Chandrasekaran, B.: Designing decision support systems to help avoid biases and make robust decisions, with examples from army planning. Paper presented to the proceedings of army science conference 2008
Chen, J.Q., Lee, S.M.: An exploratory cognitive DSS for strategic decision making. Decis. Support Syst. 36(2), 147–160 (2003)
Craik, K.: The Nature of Explanation, 1st updated edition edn. Cambridge University Press, Cambridge (1943)
Croskerry, P.: Achieving quality in clinical decision making: cognitive strategies and detection of bias. Acad. Emer. Med. 9(11), 1184–1204 (2002)
Das, T.K., Teng, B.S.: Cognitive biases and strategic decision processes: an integrative perspective. J. Manage. Stud. 36(6), 757–778 (1999)
Feldman, S.: NLP meets the jabberwocky: natural language processing in information (1999) Retrieval, http://www.scism.lsbu.ac.uk/inmandw/ir/jaberwocky.htm
Ferguson, R.L., Jones, C.H.: A computer aided decision system. Manage. Sci. 15(10), 550–562 (1969)
Fujita, H., Hakura, J., Kurematsu, M.: Virtual doctor system (VDS): medical decision reasoning based on physical and mental ontologies. Paper presented to the proceedings of the 23rd international conference on industrial engineering and other applications of applied intelligent systems—Volume Part III. Cordoba, Spain, 2010
Gorini, A., Pravettoni, G.: An overview on cognitive aspects implicated in medical decisions. European J. Intern. Med. 22(6), 547–553 (2011)
Greeno, J.G.: Natures of problem-solving abilities. In: Handbook of Learning and Cognitive Processes: V, pp. 239–270. Human information, Lawrence Erlbaum, Oxford (1978)
Grief, I.: Computer-supported cooperative work: A book of readings, vol. 1, 1st edn. Morgan Kaufmann Publishers, Inc., San Mateo (1988)
Hicks, E.P., Kluemper, G.T.: Heuristic reasoning and cognitive biases. Am. J. Orthod. and Dentofac. Orthop. 139(3), 297–304 (2011)
Hilbert, M.: Toward a synthesis of cognitive biases: how noisy information processing can bias human decision making. Psychol. Bull. 138, 211–237 (2012)
Hodgkinson, G.P., Bown, N.J., Maule, A.J., Glaister, K.W., Pearman, A.D.: Breaking the frame: an analysis of strategic cognition and decision making under uncertainty. Strateg. Manage. J. 20(10), 977–985 (1999)
Janser, M.J.: Army War College. Senior Service College Fellowship, P., Center for, S. and International, S: Cognitive biases in military decision making. Army War College, U.S. (2007)
Johnson-Laird, P.: The history of mental models. In: Manktelow, K., Chung, M.C. (eds.) Psychology of Reasoning: Theoretical And Historical Perspectives, p. 382. Psychology Press, New York (2004)
Johnson-Laird, P.N.: Mental models: Towards a Cognitive Science of language, inference, and Consciousness. Harvard University Press, Cambridge (1983)
Kahneman, D., Lovallo, D., Sibony, O.: The big idea: before you make that big decision. Harvard Bus. Rev. 89, 50–60 (2011)
Kahneman, D., Tversky, A.: Subjective probability: a judgment of representativeness. Cogn. Psychol. 3(3), 430–454 (1972)
Korte, R.F.: Biases in decision making and implications for human resource development. Adv. Develop. Hum. Resources 5(4), 440–457 (2003)
Krause, T.R., Hidley, J.H.: Protecting your decision making from cognitive bias. In: Taking the Lead in Patient Safety, pp. 149–176. John Wiley & Sons, Inc., New York (2008)
Liddy, E.D.: Enhanced text retrieval using natural language processing. Bull. Am. Soc. Inform. Sci. Technol. 24(4), 14–16 (1998)
Lucas, H.C.: Computer-Based Information Systems in Organization. Science Research Associates, Chicago (1973)
Lucchiari, C., Pravettoni, G.: Cognitive balanced model: a conceptual scheme of diagnostic decision making. J. Eval. Clin. Pract. 18(1), 82–88 (2012)
Maqsood, T., Finegan, A.D., Walker, D.H.T.: Biases and heuristics in judgment and decision making: the dark side of tacit knowledge. Issues Inform. Sci. Inform. Technol. 1, 295–301 (2004)
Memon, T., Lu, J., Hussain, F. K.: Semantic de-biased associations (SDA) model to improve ill-structured decision support. In: Huang, T., Zeng, Z., Li, C., Leung, C. (eds.), Neural Information Processing. Lecture notes in computer science, vol. 7664, Springer berlin heidelberg, 483–490 (2012)
Mintzberg, H.: The Nature of Managerial Work. Harper and Row, New York (1973)
Nemati, H.R., Steiger, D.M., Iyer, L.S., Herschel, R.T.: Knowledge warehouse: an architectural integration of knowledge management, decision support, artificial intelligence and data warehousing. Decis. Support Syst. 33, 143–161 (2002)
Niu, L., Lu, J., Zhang, G.: Cognition-driven decision support for business intelligence, SpringerLink, Heidelberg (2009)
Nonaka, I.: The knowledge-creating company. Harvard Bus. Rev. 69, 96–104 (1991)
Pedrycz, W., Gomide, F.: Fuzzy Systems Engineering: Towards human-centric computing, John Wiley & Sons, Inc., United states (2007)
Pervan, G., Arnott, D., Dodson, G.: Trends in the study of group support systems, In: Proceedings of Group Decision and Negotiation 2005. INFORMS/University of Vienna, Vienna, 2005
Power, D.J.: A Brief History of Decision Support Systems. DSS, DSSResources.com, viewed Oct 2, 2009 http://dss.cba.uni.edu/dss/dsshistory.html (1999). Version 2.8, 31 May 2003
Power, D.J.: Decision support systems: A historical overview. In: Handbook on Decision Support Systems 1, vol. 1. Springer Berlin, Heidelberg (2008)
Rentsch, J.R., Hall, R.J.: Members of great teams think alike: A model of team effectiveness and schema similarity among team members. In: Beyerlein, M.M., Johnson, D.A. (eds.), Advances in interdisciplinary studies of work teams: Theories of self-managing work teams, vol. 1, Elsevier Science/JAI Press, (1994)pp. 223–261.
Rentsch, J.R., Klimoski, R.J.: Why do ‘great minds’ think alike?: antecedents of team member schema agreement. J. Organ. Beh. 22(2), 107–120 (2001)
Schwenk, C.R.: The cognitive perspective on strategic decision making. J. Manage. Stud. 25(1), 41–55 (1988)
Scottmorton, M.S.: Management Decision Systems—Computer-Based Support for Decision Making—Morton, MSS. Sloan Manage. Rev. 12(3), 103–104 (1971)
Simon, H.A.: The structure of ill structured problems. Artif. Intell. 4(3–4), 181–201 (1973)
Simon, H.A.: Information-processing theory of human problem solving. In: Estes, W.K. (ed.) Handbook of Learning and cognitive Process, p. 318. Lawrence Erlbaum, HIllsdale (1978)
Simon, H.A., Newell, A.: Heuristic problem solving: the next advance in operations research. Oper. Res. 6(1), 1 (1958)
Swanson, E.B., Culnan, M.J.: Document-based systems for management planing and control: a classification, survey, and assessment. MIS Q. 2(4), 31–46 (1978)
Tversky, A., Kahneman, D.: Judgment under uncertainty: heuristics and biases. Science 185(4157), 1124–1131 (1974)
Tversky, A., Kahneman, D.: The framing of decisions and the psychology of choice. Science 211(4481), 453–458 (1981)
Ubel, P.A., Smith, D.M., Zikmund-Fisher, B.J., Derry, H.A., McClure, J., Stark, A., Wiese, C., Greene, S., Jankovic, A., Fagerlin, A.: Testing whether decision aids introduce cognitive biases: results of a randomized trial. Patient Educ. Couns. 80(2), 158–163 (2010)
Vosniadou, S.: Mental models in conceptual development. In: Magnani, L., Nersessian, N. (eds.) Model-Based Reasoning: Science, Technology, Values. Springer, New York (2002)
Yadav, S.B., Khazanchi, D.: Subjective understanding in strategic decision making: an information systems perspective. Decis. Support Syst. 8(1), 55–71 (1992)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Memon, T., Lu, J., Hussain, F.K. (2014). Human-Centric Cognitive Decision Support System for Ill-Structured Problems. In: Guo, P., Pedrycz, W. (eds) Human-Centric Decision-Making Models for Social Sciences. Studies in Computational Intelligence, vol 502. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39307-5_12
Download citation
DOI: https://doi.org/10.1007/978-3-642-39307-5_12
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-39306-8
Online ISBN: 978-3-642-39307-5
eBook Packages: EngineeringEngineering (R0)