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Human-Centric Cognitive Decision Support System for Ill-Structured Problems

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Human-Centric Decision-Making Models for Social Sciences

Part of the book series: Studies in Computational Intelligence ((SCI,volume 502))

Abstract

The solutions to ill-structured decision problems greatly rely upon the intuition and cognitive abilities of a decision maker because of the vague nature of such problems. To provide decision support for these problems, a decision support system (DSS) must be able to support a user’s cognitive abilities, as well as facilitate seamless communication of knowledge and cognition between itself and the user. This study develops a cognitive decision support system (CDSS) based on human-centric semantic de-biased associations (SDA) model to improve ill-structured decision support. The SDA model improves ill-structured decision support by refining a user’s cognition through reducing or eliminating bias and providing the user with validated domain knowledge. The use of semantics in the SDA model facilitates the natural representation of the user’s cognition, thus making the transfer of knowledge/cognition between the user and system a natural and effortless process. The potential of semantically defined cognition for effective ill-structured decision support is discussed from a human-centric perspective. The effectiveness of the approach is demonstrated with a case study in the domain of sales.

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Notes

  1. 1.

    The description of ill-structured decision problems is given in Sect. 2.

  2. 2.

    For the scope of this chapter, we shall refer to them as mental models.

  3. 3.

    Please refer to Nonaka’s [36] knowledge spiral model for the definition of internalization.

  4. 4.

    A model-driven DSS emphasizes access to and manipulation of financial, optimization and/or simulation models.

  5. 5.

    A data-driven DSS emphasizes access to and manipulation of a time-series of internal company data and sometimes external and real-time data.

  6. 6.

    Communication-driven DSS use network and communication technologies to facilitate decision-relevant collaboration and communication. Tools used include groupware, video conferencing, and computer-based bulletin boards.

  7. 7.

    A document-driven DSS uses computer storage and processing technologies to provide document retrieval and analysis. Documents may include scanned documents, hypertext documents, images, sounds and video.

  8. 8.

    A web-based DSS is simply a system which is implemented using web-based technologies. A web-based DSS can be any type of DSS, such as a communication-driven, model-driven or data-driven system.

  9. 9.

    AdventureWorks is a sample database which comes with SQL Server installation [1]

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Memon, T., Lu, J., Hussain, F.K. (2014). Human-Centric Cognitive Decision Support System for Ill-Structured Problems. In: Guo, P., Pedrycz, W. (eds) Human-Centric Decision-Making Models for Social Sciences. Studies in Computational Intelligence, vol 502. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39307-5_12

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