Abstract
Nowadays campaigns are not running anymore just below or above the line. To create meaningful experiences for customers we need to get them involved and connect to them in a physical and digital way. Customers need to interact with brands and create content for them, which will be spread out on different platforms. We created a campaign for the Surf Life Saving Club in Australia to connect to their customers on an out door event where customers can compete with the Surf Life Savers. The collected data/content was spread out on different digital platforms to create an ongoing interaction between the brand and their customers and to create their own branded story.
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© 2013 Springer-Verlag Berlin Heidelberg
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Schieder, A. (2013). Merging Two Worlds Together. In: Marcus, A. (eds) Design, User Experience, and Usability. User Experience in Novel Technological Environments. DUXU 2013. Lecture Notes in Computer Science, vol 8014. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39238-2_22
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DOI: https://doi.org/10.1007/978-3-642-39238-2_22
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-39237-5
Online ISBN: 978-3-642-39238-2
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