It is that the spread of CGM(consumer generated media) is been noticed in recent years. There are 42,890,000 Japanese SNS users at the end of 2011, and it is say that 56,430,000 people will be user of it at the end of 2014. The month-long user of a buzz marketing site has reached to 83,560,000 people, and it being increasing. Recent market scale is 200,500 million yen in Japan. This will be expanded 396,300 million yen in 2013. It originates in the background of growth at (A), (B), and (C). (A) It can use for free. (B) Not only a general user but a company can do promotion and communication.


Target Word Solar Eclipse Nuclear Power Generation Social Game Negative Campaign 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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    Chen, Y.: One consideration about an effect of Collective Intelligence and the company use of social media, pp. 241–266. Osaka Sangyo UniversityGoogle Scholar
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    Yuko, N., Osamu, K.: On a Differential Equation Moel of Booms. Transactions of the Operations Research, 83–105 (2004)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Yusuke Ueda
    • 1
  • Yumi Asahi
    • 1
  1. 1.Shizuoka UniversityJapan

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