Introduction
It is that the spread of CGM(consumer generated media) is been noticed in recent years. There are 42,890,000 Japanese SNS users at the end of 2011, and it is say that 56,430,000 people will be user of it at the end of 2014. The month-long user of a buzz marketing site has reached to 83,560,000 people, and it being increasing. Recent market scale is 200,500 million yen in Japan. This will be expanded 396,300 million yen in 2013. It originates in the background of growth at (A), (B), and (C). (A) It can use for free. (B) Not only a general user but a company can do promotion and communication.
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Ueda, Y., Asahi, Y. (2013). Prediction of the Concern of People Using CGM. In: Yamamoto, S. (eds) Human Interface and the Management of Information. Information and Interaction Design. HIMI 2013. Lecture Notes in Computer Science, vol 8016. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39209-2_33
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