Skip to main content

Modeling the Propagation of Public Perception across Repeated Social Interactions

  • Conference paper
Multi-Agent-Based Simulation XIII (MABS 2012)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 7838))


In this paper we develop an operational, quantitative method for the propagation of public perception. The model is presented as an extension of the culture-sanctioned social metric framework. We use the technique to model an extended version of the Spanish Steps flower selling scam, where a seller manipulates the belief of the clients and the public perception to pressure the clients to buy overpriced flowers.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 72.00
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others


  1. Adar, E., Adamic, L.: Tracking information epidemics in blogspace. In: Proc. of 2005 IEEE/WIC/ACM International Conference on Web Intelligence, pp. 207–214. IEEE (2005)

    Google Scholar 

  2. Albert, R., Barabási, A.: Statistical mechanics of complex networks. Reviews of Modern Physics 74(1), 47 (2002)

    Article  MathSciNet  MATH  Google Scholar 

  3. Bölöni, L.: The Spanish Steps flower scam - agent-based modeling of a complex social interaction. In: Proc. of 11th Int. Conf. on Autonomous Agents and Multiagent Systems (AAMAS 2012) (June 2012)

    Google Scholar 

  4. Bölöni, L., Turgut, D.: YAES - a modular simulator for mobile networks. In: Proceedings of the 8-th ACM/IEEE International Symposium on Modeling, Analysis and Simulation of Wireless and Mobile Systems MSWIM 2005, pp. 169–173 (October 2005)

    Google Scholar 

  5. Cha, M., Haddadi, H., Benevenuto, F., Gummad, K.: Measuring user influence on twitter: The million follower fallacy. In: Proc. of the Fourth Int’l AAAI Conference on Weblogs and Social Media, pp. 10–17. ACM (2010)

    Google Scholar 

  6. Edmonds, B., Moss, S.: From KISS to KIDS – an ‘Anti-simplistic’ modelling approach. In: Davidsson, P., Logan, B., Takadama, K. (eds.) MABS 2004. LNCS (LNAI), vol. 3415, pp. 130–144. Springer, Heidelberg (2005)

    Chapter  Google Scholar 

  7. Gruhl, D., Guha, R., Liben-Nowell, D., Tomkins, A.: Information diffusion through blogspace. In: Proc. 13th Internat. World-Wide Web Conference. ACM, New York (2004)

    Google Scholar 

  8. Khan, S.A., Singh, T., Bölöni, L.: Soldiers, robots and local population - modeling cross-cultural values in a peacekeeping scenario. In: Proc. of the 21th Behavior Representation in Modeling & Simulation (BRIMS) Conference (March 2012)

    Google Scholar 

  9. Khan, S.A., Singh, T., Parker, S., Bölöni, L.: Modeling human-robot interaction for a market patrol task. In: Proc. of the 25th International FLAIRS Conference (2012)

    Google Scholar 

  10. Kottonau, J., Pahl-Wostl, C.: Simulating political attitudes and voting behavior. Journal of Artificial Societies and Social Simulation 7(4) (2004)

    Google Scholar 

  11. Liu, Z., Hu, B.: Epidemic spreading in community networks. Europhys. Lett., epl 72, 315 (2005)

    Article  Google Scholar 

  12. May, R., Lloyd, A.L.: Infection dynamics on scale-free networks. Phys. Rev. E 64(6), 066112 (2001)

    Article  Google Scholar 

  13. Motani, M., Srinivasan, V., Nuggehalli, P.: PeopleNet: Engineering a wireless virtual social network. In: Proc. of ACM MobiCom 2005. ACM (2005)

    Google Scholar 

  14. Pastor-Satorras, R., Vespignani, A.: Epidemic spreading in scale-free networks. Phys. Rev. Lett. 86(14), 3200–3203 (2001)

    Article  Google Scholar 

  15. Shafer, G.: A mathematical theory of evidence. Princeton University Press, Princeton (1976)

    MATH  Google Scholar 

  16. Yager, R.: On the Dempster-Shafer framework and new combination rules. Information sciences 41(2), 93–137 (1987)

    Article  MathSciNet  MATH  Google Scholar 

  17. JDS: Java Dempster-Shafer Library,

  18. Open Wonderland 3D virtual world toolkit,

Download references

Author information

Authors and Affiliations


Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Bhatia, T.S., Khan, S.A., Bölöni, L. (2013). Modeling the Propagation of Public Perception across Repeated Social Interactions. In: Giardini, F., Amblard, F. (eds) Multi-Agent-Based Simulation XIII. MABS 2012. Lecture Notes in Computer Science(), vol 7838. Springer, Berlin, Heidelberg.

Download citation

  • DOI:

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-38858-3

  • Online ISBN: 978-3-642-38859-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics