Abstract
In recent years the approach of corporate social responsibility has been very much discussed. It started as a mere defensive/reactive approach (compliance oriented) and is now developing towards an innovative/proactive management concept (Sustainable Entrepreneurship). The term “sustainable entrepreneurship” recently emerged in the business world to describe this latest very entrepreneurial and business-driven view on business and society. Current definitions for Sustainable Entrepreneurship focus on new solutions or sustainable innovations that aim at the mass market and provide value to society. Entrepreneurs or individuals or companies that are sustainability driven within their core business and contribute towards a sustainable development can be called sustainable entrepreneurs, according to Schaltegger and Wagner (2011). Others argue that sustainable entrepreneurship stands for a unique concept of sustainable business strategies that focuses on increasing social as well as business value – shared value (Porter and Kramer 2011) – at the same time.
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- 1.
Contributors to the first Part: Franz Fischler, Estelle L.A. Herlyn and Franz Josef Radermacher, Robert B. Rosenfeld, Clemens Sedmak, Liangrong Zu.
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Contributors to the second Part: Thomas Osburg, Bradley Googins and Manuel Escudero, René Schmidpeter, Mara Del Baldo, Michael Fürst.
- 3.
Contributors to the third Part: Aileen Ionescu-Somers, Peter Vogel and Ursula Fischler-Strasak, Daniel Verlásquez Norrman, Martin Riester and Wilfried Sinn, Marc R. Pacheco, Matthias Fifka.
- 4.
Contributors to the fourth Part: Felix Finkbeiner and friends from Plant-for-the-Planet, Walter Rothensteiner from Raiffeisen Zentralbank Österreich AG, Markus Beyrer from Business Europe, Almgren Gunilla from UEAPME, Stefan Crets from CSR Europe, Jakob von Uexkull from the World Future Council, Claudia Kemfert from the Hertie School of Governance, Katherina Reiche from the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety.
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Contributors to the fifth Part: Ernst Ulrich von Weizsäcker und Christina Weidinger.
Literature
Porter, M. E., & Kramer, M. R. (January–February 2011). Creating shared value. Harvard Business Review 3–17.
Schaltegger, S., & Wagner, M. (2011). Sustainable entrepreneurship and sustainability innovation. Categories and interactions. Business Strategy and the Environment, 20(4), 222–237.
Schneider, A., & Schmidpeter, R. (2012). Corporate social responsibility. Springer Gabler, Berlin Heidelberg.
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Schmidpeter, R., Weidinger, C. (2014). Linking Business and Society: An Overview. In: Weidinger, C., Fischler, F., Schmidpeter, R. (eds) Sustainable Entrepreneurship. CSR, Sustainability, Ethics & Governance. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38753-1_1
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DOI: https://doi.org/10.1007/978-3-642-38753-1_1
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