Abstract
Community leaders are individuals who have huge influence on social network communities. Discovering community leaders in social networks is of great significance for research on the structures of the social networks and for commercial application. Based on the core idea of the PageRank algorithm, this paper firstly processes data selected from Sina microblog, and extracts three key indicators, comprising the number of followers, the number of comments and the number of reposts; then based on their mutual relationship, that is following or followed, it obtains the weight of influence for each individual user; and then after a finite number of iterations, this paper identifies the community leader in Sina microblog, by which its comprehensive influence on its community are reflected.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Zhang, K., Zubcsek, P.: Community Leaders or Entertainment Works Incentivizing Content Generation in Social Media. In: Working Paper of the Business School for the World (2011)
Scott, J.: Social Network Analysis: A Handbook. Sage Publications, London (2000)
Khorasgani, R.R., Chen, J., Zaïane, O.R.: Top Leaders Community Detection Approach in Information Networks. In: KDD 2010, pp. 1–9 (2010)
Wu, J.: Data analysis application in microblog. Marketing (2012)
Chen, Y.B.: Social network analysis: Exploring RenRen friend recommend system (2011)
Langville, A.N., Meyer, C.D.: Google’s PageRank and Beyond: The Science of Search Engine Rankings. Princeton University Press (2006)
Abbassi, Z., Minokni, V.S.: A recommender system based on local random walks and spectral methods. In: 9th Web KDD and 1st SNA-KDD 2007 Workshop on Web Mining and Social Network Analysis, pp. 102–108. ACM, New York (2007)
Wiegand, T., Sullivan, G., Reichel, J., et al.: Scalable Video Coding-joint Draft 6, ISO/IEC JTCI/SC29/WG11&ITU-T SG16 Q.6, JVT-S201 (2006)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Wang, R., Zhang, W., Deng, H., Wang, N., Miao, Q., Zhao, X. (2013). Discover Community Leader in Social Network with PageRank. In: Tan, Y., Shi, Y., Mo, H. (eds) Advances in Swarm Intelligence. ICSI 2013. Lecture Notes in Computer Science, vol 7929. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38715-9_19
Download citation
DOI: https://doi.org/10.1007/978-3-642-38715-9_19
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-38714-2
Online ISBN: 978-3-642-38715-9
eBook Packages: Computer ScienceComputer Science (R0)