Abstract
This paper, starting form how performance evaluation and strategic management connect to each other, reveals the meaning and importance of building a strategy-oriented performance management, proposing the basic principle and advantage of introducing balanced scorecard in the performance evaluation. The following step is to analyze the company’s current situation and strategic target on the H equity fund company, by PEST analysis, Porter five forces analysis and SWOT analysis, to build a 4-areas evaluation method, decide the weights by AHP method in credibility assessment taking the investment operation department`s core leaders for instance, finally design a performance evaluation method for H equity fund company by fuzzy evaluation method, which could provide a basis for reward and punishment policy, stuff training and promotion in this company.
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© 2013 Springer-Verlag Berlin Heidelberg
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Zhang, W., Zhang, Y., He, Yj. (2013). The Balanced Scorecard Application in Performance Evaluation of H Equity Fund Company. In: Qi, E., Shen, J., Dou, R. (eds) The 19th International Conference on Industrial Engineering and Engineering Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38442-4_24
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DOI: https://doi.org/10.1007/978-3-642-38442-4_24
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