Skip to main content

Towards a Service Framework for Remote Sales Support via Augmented Reality

  • Conference paper
Web Information Systems Engineering – WISE 2011 and 2012 Workshops (WISE 2011, WISE 2012)

Abstract

Real-time sales assistant service is a problematic component of remote delivery of sales support for customers. Solutions involving web pages, telephony and video support prove problematic when seeking to remotely guide customers in their sales processes, especially with transactions revolving around physically complex artefacts. This process involves a number of services that are often complex in nature, ranging from physical compatibility and configuration factors, to availability and credit services. We propose the application of a combination of virtual worlds and augmented reality to create synthetic environments suitable for remote sales of physical artefacts, right in the home of the purchaser. A high level description of the service structure involved is shown, along with a use case involving the sale of electronic goods and services within an example augmented reality application. We expect this work to have application in many sales domains involving physical objects needing to be sold over the Internet.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Azuma, R.: A survey of augmented reality. Presence-Teleoperators and Virtual Environments 6, 355–385 (1997)

    Google Scholar 

  2. Azuma, R., Baillot, Y., Behringer, R., Feiner, S., Julier, S., MacIntyre, B.: Recent advances in augmented reality. IEEE Computer Graphics and Applications 21, 34–47 (2001)

    Article  Google Scholar 

  3. Billinghurst, M., Kato, H.: Collaborative augmented reality. Communications of the ACM 45, 64–70 (2002)

    Article  Google Scholar 

  4. Billinghurst, M., Kato, H., Poupyrev, I.: The MagicBook: a transitional AR interface. Computers & Graphics 25, 745–753 (2001)

    Article  Google Scholar 

  5. Daft, R.L., Lengel, R.H.: Organizational information requirements, media richness and structural design. Management Science 32(5), 554–571 (1986)

    Article  Google Scholar 

  6. Elberse, A.: Should You Invest in the Long Tail? Harvard Business Review 86, 88–97 (2008)

    Google Scholar 

  7. Fuhrmann, A., Löffelmann, H., Schmalstieg, D., Gervautz, M.: Collaborative visualization in augmented reality. IEEE Computer Graphics and Applications 18, 54–59 (1998)

    Article  Google Scholar 

  8. Güven, S., Oda, O., Podlaseck, M., Stavropoulos, H., Kolluri, S., Pingali, G.: In: IEEE International Conference on Pervasive Computing and Communications, PerCom 2009, pp. 1–3 (2009)

    Google Scholar 

  9. Güven, S., Podlaseck, M., Pingali, G.: Exploring Co-Presence for Next Generation Technical Support. In: Proceedings of IEEE VR 2009 (Virtual Reality), pp. 103–106 (2009)

    Google Scholar 

  10. Ishii, H., Ullmer, B.: Tangible bits: towards seamless interfaces between people, bits and atoms. In: Conference on Human Factors in Computing Systems, Atlanta, GA, pp. 234–241. ACM Press, New York (1997)

    Google Scholar 

  11. Kiyokawa, K., Billinghurst, M., Hayes, S., Gupta, A., Sannohe, Y., Kato, H.: Communication behaviors of co-located users in collaborative AR interfaces. In: International Symposium on Mixed and Augmented Reality, Darmstadt, Germany, pp. 135–144. IEEE Press, Washington (2002)

    Google Scholar 

  12. Lee, J., Rhee, G., Park, H.: AR/RP-based tangible interactions for collaborative design evaluation of digital products. The International Journal of Advanced Manufacturing Technology 45, 649–665 (2009)

    Article  Google Scholar 

  13. Lee, J.Y., Rhee, G.W., Seo, D.W., Kim, N.K.: Ubiquitous home simulation using augmented reality. In: Proceedings of the 2007 Annual Conference on International Conference on Computer Engineering and Applications, pp. 112–116. World Scientific and Engineering Academy and Society (WSEAS) (2007)

    Google Scholar 

  14. Lanubile, F., Ebert, C., Prikladnicki, R.: Collaboration tools for global software engineering. IEEE Software 27(2), 52–55 (2010)

    Article  Google Scholar 

  15. Milgram, P., Takemura, H., Utsumi, A., Kishino, F.: Augmented reality: A class of displays on the reality-virtuality continuum. In: Proceedings of Telemanipulator and Telepresence Technologies, SPIE 2351-34, pp. 282–292 (1994)

    Google Scholar 

  16. Morrison, A., Oulasvirta, A., Peltonen, P., Lemmela, S., Jacucci, G., Reitmayr, G., Naanen, J., Juustila, A.: Like bees around the hive: a comparative study of a mobile augmented reality map. In: Proceedings of the 27th International Conference on Human Factors in Computing Systems, CHI 2009, pp. 1889–1898 (2009)

    Google Scholar 

  17. Papazoglou, M., van den Heuvel, W.-J.: Service oriented architectures: approaches, technologies and research issues. The VLDB Journal 16, 389–415 (2007)

    Article  Google Scholar 

  18. Poppe, E., Brown, R.A., Recker, J.C., Johnson, D.M.: A prototype augmented reality collaborative process modelling tool. In: Proceedings of the Demo Track of the Ninth Conference on Business Process Management 2011. CEUR Workshop Proceedings, vol. 820 (2011)

    Google Scholar 

  19. Regenbrecht, H., Wagner, M., Baratoff, G.: Magicmeeting: A collaborative tangible augmented reality system. Virtual Reality 6, 151–166 (2002)

    Article  Google Scholar 

  20. Regenbrecht, H., Haller, M., Hauber, J., Billinghurst, M.: Carpeno: Interfacing remote collaborative virtual environments with table-top interaction. Virtual Reality 10, 95–107 (2006)

    Article  Google Scholar 

  21. Mumme, C., Pinkwart, N., Loll, F.: Design and Implementation of a Virtual Salesclerk. In: Ruttkay, Z., Kipp, M., Nijholt, A., Vilhjálmsson, H.H. (eds.) IVA 2009. LNCS, vol. 5773, pp. 379–385. Springer, Heidelberg (2009)

    Chapter  Google Scholar 

  22. Underhill, P.: Why we buy: The Science of Shopping. Simon & Schuster, New York (1999)

    Google Scholar 

  23. Uva, A., Cristiano, S., Fiorentino, M., Monno, G.: Distributed design review using tangible augmented technical drawings. Computer-Aided Design 42, 364–372 (2008)

    Article  Google Scholar 

  24. Zhou, F., Duh, H.B.-L., Billinghurst, M.: Trends in augmented reality tracking, interaction and display: A review of ten years of ISMAR. In: 7th IEEE and ACM International Symposium on Mixed and Augmented Reality, Cambridge, England, pp. 193–202. IEEE Press, Washington (2008)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Brown, R., Barros, A. (2013). Towards a Service Framework for Remote Sales Support via Augmented Reality. In: Haller, A., Huang, G., Huang, Z., Paik, Hy., Sheng, Q.Z. (eds) Web Information Systems Engineering – WISE 2011 and 2012 Workshops. WISE WISE 2011 2012. Lecture Notes in Computer Science, vol 7652. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38333-5_35

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-38333-5_35

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-38332-8

  • Online ISBN: 978-3-642-38333-5

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics