Abstract
After introducing the Marcom manager, the most urgent task is to define its work scope and refine the job descriptions. This chapter introduces the job descriptions covered in the “integration” scope.
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Shin, KY. (2013). The Function of Marcom Manager: Integrating Scope. In: The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model. SpringerBriefs in Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38091-4_5
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DOI: https://doi.org/10.1007/978-3-642-38091-4_5
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