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Application to Real Cases

  • Giovanni Vecchiato
  • Patrizia Cherubino
  • Arianna Trettel
  • Fabio Babiloni
Part of the Biosystems & Biorobotics book series (BIOSYSROB, volume 3)

Abstract

In this chapter, an example of the practical application of the previously discussed neuroelectrical imaging indexes is provided for the evaluation of a commercial advertisement before its TV launch on air. The aim is to describe which kind of additional information the analysis of cerebral signal could bring to the industry in this area of research.

Keywords

Time Segment Galvanic Skin Response Automotive Sector Behavioral Approach System Memorization Index 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Giovanni Vecchiato
    • 1
  • Patrizia Cherubino
    • 2
  • Arianna Trettel
    • 2
  • Fabio Babiloni
    • 1
  1. 1.Dept. Physiology and PharmacologyUniversity of Rome SapienzaRomeItaly
  2. 2.BrainSigns srl.RomeItaly

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