The Next Frontier in Neuroimaging Methodologies: Assessing the Functional Connections between Cortical Areas
In the previous chapters it has been described the methodological approaches useful for the analysis of neurophysiological data provided by the EEG recordings related to marketing stimuli. Such approaches involved essentially the estimation of the power spectrum of the EEG data in particular cortical locations, such as the prefrontal and orbitofrontal cortices, estimated by using the solution of the electromagnetic linear inverse problem (as described in the chapter 2). In addition, statistical analysis of the resulting cortical estimated distributions have also illustrated in order to get robust results from the undergoing EEG “noise” (e.g. EEG activity not related to the observation of marketing stimuli).
KeywordsStructural Equation Modeling Functional Connectivity Connectivity Modeling Cortical Network Effective Connectivity
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