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How Marketing Meets Neuroscience

  • Giovanni Vecchiato
  • Patrizia Cherubino
  • Arianna Trettel
  • Fabio Babiloni
Part of the Biosystems & Biorobotics book series (BIOSYSROB, volume 3)

Abstract

The issue of how we make, and should make, decisions and judgments made think philosophers for hundreds of years and kept alive some disciplines such as philosophy and some branches of psychology. A recent approach, known as neuroeconomy, suggested to merge some ideas and scientific discoveries coming from psychology, neuroscience and economy fields as an attempt to accurately specify the models of decision-making of human mind.

Keywords

Galvanic Skin Response Emotional Involvement Electrodermal Activity Market Test Brain Imaging Technique 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Giovanni Vecchiato
    • 1
  • Patrizia Cherubino
    • 2
  • Arianna Trettel
    • 2
  • Fabio Babiloni
    • 1
  1. 1.Dept. Physiology and PharmacologyUniversity of Rome SapienzaRomeItaly
  2. 2.BrainSigns srl.RomeItaly

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