How Marketing Meets Neuroscience
The issue of how we make, and should make, decisions and judgments made think philosophers for hundreds of years and kept alive some disciplines such as philosophy and some branches of psychology. A recent approach, known as neuroeconomy, suggested to merge some ideas and scientific discoveries coming from psychology, neuroscience and economy fields as an attempt to accurately specify the models of decision-making of human mind.
KeywordsGalvanic Skin Response Emotional Involvement Electrodermal Activity Market Test Brain Imaging Technique
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