Abstract
The ever-growing influence of the Internet has caused a paradigm shift in relationships between customers and companies [1]. For example, group buy marketplaces on the web broke down around 2005, but new types of group buy system like the Groupon appear after 2008 and become popular with the coupon-based business model and social network based system like the Facebook. And also, this is related with e-marketing because market makers can survey and investigate consumer’s behavior, preference, trends of buying by collecting their information through AJAX-based systems (Javascript can send users operation information to website owner.).
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Matsuo, T., Colomo-Palacios, R. (2013). Towards New Generation E-Business and Marketing. In: Matsuo, T., Colomo-Palacios, R. (eds) Electronic Business and Marketing. Studies in Computational Intelligence, vol 484. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-37932-1_1
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