Introduction

Abstract

The present book is the second publication in a largescale, interdisciplinary research project on Internet Privacy which was launched in mid-2011.The origin of the project is a condition frequently called the “privacy paradox”. This paradox refers to the fact that people use the Internet extensively and often relinquish their data all too willingly, yet simultaneously harbor significant fears and worries — some justified, some exaggerated — that their privacy will be compromised. In short, we observe a coexistence of acceptance and fear with regard to Internet usage. This paradox may hinder the enormous potential of the Internet for users, businesses, and the economy, as users may be reluctant to use services that could benefit them significantly.