Abstract
Performance evaluation plays an important role in the customer relationship management (CRM) process. This paper is to evaluate CRM performance of investment consulting business of securities companies based on analytic hierarchy process and fuzzy comprehensive algorithm through the establishment of evaluation indicators. At the end of the paper, a securities company is taken as an example to analyze the performance of securities investment consulting business customer relationship management and come to the corresponding conclusion.
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Zhao, Qg., Jiang, St. (2013). Performance Evaluation of CRM in Securities Investment Consulting Business Based on Fuzzy-AHP. In: Qi, E., Shen, J., Dou, R. (eds) The 19th International Conference on Industrial Engineering and Engineering Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-37270-4_23
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DOI: https://doi.org/10.1007/978-3-642-37270-4_23
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