Advertisement

The Dynamics of Innovation: Linking Corporate Entrepreneurship and IT-Enabled Value Co-creation

  • Enrico Angioni
  • Francesca Cabiddu
Chapter
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 2)

Abstract

We offer a theory of innovation that links corporate entrepreneurship and value-co-creation, theories usually separated in the management and organizational literature. We show how firms’ innovations are shaped by the relationship between organizations and customers and how information technology (IT) can enhance this process. We then introduce a new construct, corporate customership, to convey the joint process of innovation realized by the firm and the customer and enabled by IT.

Keywords

Information Technology Customer Satisfaction Corporate Entrepreneurship Internal Entrepreneurship Joint Process 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. 1.
    Brown, S. L., & Eisenhardt, K. M. (1995). Product development: past research, present findings, and future directions. Academy of Management Review, 20(2), 343–378.Google Scholar
  2. 2.
    Romanelli, E., & Tushman, M. L. (1994). Organizational transformation as punctuated equilibrium: An empirical test. Academy of Management Journal, 37(5), 1141–1167.CrossRefGoogle Scholar
  3. 3.
    Anderson, P., & Tushman, M. L. (1990). Technological discontinuities and dominant designs: A cyclical model of technological change. Administrative Science Quarterly, 35, 604–633.CrossRefGoogle Scholar
  4. 4.
    Dewar, R. D., & Dutton, J. E. (1986). The adoption of radical and incremental innovations: An empirical analysis. Management Science, 32(11), 1422–1433.CrossRefGoogle Scholar
  5. 5.
    Ettlie, J. E., et al. (1984). Organizational strategy and structural differences for radical versus incremental innovation. Management Science, 30(6), 682–695.CrossRefGoogle Scholar
  6. 6.
    Vargo, S., Maglio, P. P., & Archpru, A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26(3), 145–152.CrossRefGoogle Scholar
  7. 7.
    Straub, D., Boudreau, M. C., & Gefen, D. (2004). Validation guidelines for IS positivist research. Communications of the Association for Information Systems, 14, 380–426.Google Scholar
  8. 8.
    Cenfentelli, R. T., Benbasat, I., & Al-Natour, S. (2008). Addressing the what and how of online services: Positioning supporting-services functionality and service quality for business to consumer success. Information Systems Research, 19(2), 161–181.CrossRefGoogle Scholar
  9. 9.
    Brohman, M. K., Piccoli, G., Martin, P., Zulkernine, F., Parasuraman, A., & Watson, R. T. (2009). A design theory approach to building strategic net-based customer service systems. Decision Sciences, 40(3), 403–430.CrossRefGoogle Scholar
  10. 10.
    Rayport, J. F., & Jaworski, B. J. (2004). Best face forward. Harvard Business Review, 82(12), 47–58.Google Scholar
  11. 11.
    Zahra, S. (1991). Predictors and financial outcomes of corporate entrepreneurship: An exploratory study. Journal of Business Venturing, 6(4), 259–285.CrossRefGoogle Scholar
  12. 12.
    Kohli, R., & Grover, V. (2008). Business value of IT: An essay on expanding research directions to keep up with the times. Journal of the Association of Information Systems, 9(1), 23–39.Google Scholar
  13. 13.
    Covin, J., & Miles, M. (1999). Corporate entrepreneurship and the pursuit of competitive advantage. Entrepreneurship Theory and Practice, 23, 47–63.Google Scholar
  14. 14.
    Dess, G. G., Ireland, R. D., Zahra, S. A., Floyd, S. W., Janney, J. J., & Lane, P. J. (2003). Emerging issues in corporate entrepreneurship. Journal of Management, 29(3), 351–378.Google Scholar
  15. 15.
    Michelini L., Fiorentino D. (2011). Nuovi modelli di business per la creazione di un valore condiviso: il social e l’inclusive business. Electronic Journal of Management (January), 1. http://www.impresaprogetto.it/issues/2011-1
  16. 16.
    Covin, J. G., & Slevin, D. (1989). Strategic management of small firms in hostile and begin environments. Strategic Management Journal, 10, 75–87.CrossRefGoogle Scholar
  17. 17.
    Schumpeter, J. (1934). Capitalism, socialism and democracy. New York: Harper and Row.Google Scholar
  18. 18.
    Garzoni A. (2010). Corporate entrepreneurship. Stimolare l’imprenditorialità nelle aziende complesse”. Milano, Egea. pp. 1–185.Google Scholar
  19. 19.
    Lusch, R. F., & Vargo, S. L. (2006). The service-dominant logic of marketing: Reactions, reflections, and refinements. Marketing Theory, 6(3), 281–288.CrossRefGoogle Scholar
  20. 20.
    Payne, A. F., Storbacka, K., & Frow, F. (2008). Managing the co-creation of value. Journal of the Academy of Marketing Science, 36(1), 83–96.CrossRefGoogle Scholar
  21. 21.
    Prahalad, C. K., Ramaswamy, V. (2004). The future of competition. Co-creating unique value with customers (pp. 1–272). Boston: Harvard Business School Press.Google Scholar
  22. 22.
    Srivastava, M. K., & Gnyawali, D. R. (2011). When do relational resources matter? Leveraging portfolio technological resources for breakthrough innovation. Academy of Management Journal, 54(4), 97–810.CrossRefGoogle Scholar
  23. 23.
    Angioni, E., Cabiddu, F., Di Guardo, M.C. (2012). Value-co-creation through multichannels distributions: The Nike ID case. In: M. De Marco, D. Te’eni, V. Albano, S. Za (Eds.), Information systems: crossroads for organization, management, accounting and engineering, Heidelberg, German: Springer.Google Scholar
  24. 24.
    Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17.CrossRefGoogle Scholar
  25. 25.
    See, S. L. (2004). Corporate entrepreneurship: Exploiting technologies for innovation discovery and brake through. International Engineering Management Conference 2004.Google Scholar
  26. 26.
    Van de Velde, E., Clarysse, B., Wright, M. (2008). Entrepreneurial origin, technology endowments and the growth of spin-off companies. CMBOR working paper.Google Scholar
  27. 27.
    Guth, W., Ginsberg, A. (1990). Guest editors’ Introduction: Corporate entrepreneurship. Strategic Management Journal, 11(S), 5–15.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Enrico Angioni
    • 1
  • Francesca Cabiddu
    • 1
  1. 1.University of CagliariCagliariItaly

Personalised recommendations