Using Social Network as Organizational Storytelling: A Narrative Analysis of Dooced Employees’ Blogs
The present chapter aims at analysing the narratives of dooced bloggers. Doocing is the name we use to mean “to be fired from job for something written on or posted within a personal blog”; a name in honour of the www.dooce.com blog owned by a worker who has been fired in 2002 for having written something about her workplace her organization did not like at all. We have collected 10 blogs of dooced employees, 5 female and 5 male and we have analysed, in comparative terms their narratives after having been dooced. In particular, we present both a discourse analysis and a content analysis of the textual material we have collected. We have done the analysis of metaphors and the analysis of word occurrences and co-occurrences. For what concerns the results, it is interesting to note the different guilty perceptions and the narrative analysis of the events causing doocing.
KeywordsBlogs Doocing Narrative analysis
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