Using Social Network as Organizational Storytelling: A Narrative Analysis of Dooced Employees’ Blogs

  • Giuseppe Scaratti
  • Michela Cortini
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 2)


The present chapter aims at analysing the narratives of dooced bloggers. Doocing is the name we use to mean “to be fired from job for something written on or posted within a personal blog”; a name in honour of the blog owned by a worker who has been fired in 2002 for having written something about her workplace her organization did not like at all. We have collected 10 blogs of dooced employees, 5 female and 5 male and we have analysed, in comparative terms their narratives after having been dooced. In particular, we present both a discourse analysis and a content analysis of the textual material we have collected. We have done the analysis of metaphors and the analysis of word occurrences and co-occurrences. For what concerns the results, it is interesting to note the different guilty perceptions and the narrative analysis of the events causing doocing.


Blogs Doocing Narrative analysis 


  1. 1.
    Scott, A. (2005). Blogging and your corporate reputation: Part one- listen to the conversation. Factiva: Dow Jones and Reuters.Google Scholar
  2. 2.
    Cortini, M. (2008). From corporate websites to corporate weblogs: New frontiers of organizational communication. International Journal of Knowledge, Culture and Change Management, 2, 1–8.Google Scholar
  3. 3.
    Cortini, M. (2009). New horizons in CSP and employee/employer relationship: Challenges and risks of corporate weblogs. Employee Responsibilities and Rights Journal, 21, 291–303.CrossRefGoogle Scholar
  4. 4.
    Mercado-Kierkegaard, S. (2006). Blogs, lies and doocing: the next hotbed of litigation? Computer Law and Security Report, 22(2), 127–136.CrossRefGoogle Scholar
  5. 5.
    Fielding, N. G., & Fielding, J. (1986). Linking data. London: Sage.Google Scholar
  6. 6.
    Wilson, T. (1981). Qualitative “versus” quantitative methods in social research. In: Küchler, M. et al. Integration von qualitativen und quantitativen Forschungsansätzen (pp. 21–35), Zuma, Mannheim.Google Scholar
  7. 7.
    Patton, M. Q. (1990). Qualitative evaluation and research methods. Newbury Park: Sage.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Giuseppe Scaratti
    • 1
  • Michela Cortini
    • 2
  1. 1.Università Cattolica del Sacro CuoreMilanItaly
  2. 2.Università di ChietiPescaraItaly

Personalised recommendations