Trust as Individual Asset in a Network: A Cognitive Analysis

  • Francesca Marzo
  • Cristiano Castelfranchi
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 2)


One of the most addressed kinds of relationships able to generate value in a network is trust (studied in different ways, for different purposes, by different disciplines). While it is very important to keep on investigating this issue using an interdisciplinary and integrated approach, it is also crucial to study the value-generation involved from a perspective able to disentangle what happen both at macro and micro level. In other terms we need a clear distinction between what is commonly called social capital and what is better known as relational capital. In this chapter we focus on the latter by analysing the point of view of the trustee on the bases of the goal oriented theory of trust. We developed a cognitive model of trust to explain why it represents a form of power and, then, a strong asset for individuals acting in a network. Finally, we propose some experimental future works based on this analysis and involving both laboratory experiments and multi-agents systems simulations.


Trust Relational capital Cognitive analysis Multi-agent systems 


  1. 1.
    Ramchurn, S.D., Huynh, D., Jennings, N.R. (2004). Trust in multi-agent systems. The Knowledge Engineering Review 19(1), 1–25.Google Scholar
  2. 2.
    Ricci, A., & Omicini, A. (2004). Engineering trust in complex system through mediating infrastructures. WOA.Google Scholar
  3. 3.
    Castelfranchi, C., & Tan, Y. H. (Eds.). (2001). Trust and deception in virtual societies. Dordrecht: Kluwer Academic Publisher.Google Scholar
  4. 4.
    Kagal, L., Finin, T., & Joshi, A. (2001). Trust based security for pervasive computing environments. IEEE Communications, 34(2), 154–157.Google Scholar
  5. 5.
    Castelfranchi, C., & Falcone, R. (2010). Trust theory: A socio-cognitive and Computational model. UK: Wiley.Google Scholar
  6. 6.
    Witkowski, M., Artikis, A., & Pitt, J. (2001). Experiments in building experiental trust in a society of objective-trust based agents. In R. Falcone, M. Sing, & Y.-H. Tan (Eds.), Trust in cyber-societies. Berlin: Springer.Google Scholar
  7. 7.
    Jonker, C. M., & Treur, J. (1999). Formal analysis of models for the dynamics of trust based on experiences. In F. J. Garijo & M. Boman (Eds.), Multi-agent system engineering: Proceedings of the 9th European workshop on modeling autonomous agents in a multi-agent world, lecture notes in artificial intelligence (Vol. 1647). Berlin: Springer.Google Scholar
  8. 8.
    Carbó, J., Molina, J. M., & Dávila, J. (2005). Fuzzy referral based cooperation in social networks of agents. AI Communications, 18, 1.Google Scholar
  9. 9.
    Yu, B., Singh, M.P., Sycara, K. (2004). Developing trust in large-scale peer-to-peer systems. In Proceedings of the First IEEE Symposium on Multi-Agent Security and Survive-ability.Google Scholar
  10. 10.
    Sabater, J., & Sierra, C. (2005). Review on computational trust and reputation models. Artificial Intelligence Review, 24 (1).Google Scholar
  11. 11.
    Billhardt, H., Hermoso, R., Ossowski, S., Centeno, R. (2007). Trust-based service provider selection in open environments. In proceeding of the he 22nd Annual ACM “Symposium on Applied Computing”. Google Scholar
  12. 12.
    Arcos, J. L., Esteva, M., Noriega, P., Rodríguez, J. A., & Sierra, C. (2005). Engineering open environments with electronic institutions. Journal on Engineering Applications of Artificial Intelligence, 18(2), 191–204.CrossRefGoogle Scholar
  13. 13.
    Coleman, J.S (1988). Social capital in the creation of human capital. American Journal of Sociology, 94.Google Scholar
  14. 14.
    Putnam, R. (1993). The prosperous community: social capital and public life. In American Prospect, Vol. 13.Google Scholar
  15. 15.
    Resnick, P. (2002). Beyond bowling together: Sociotechnical capital. In J. M. Carroll (Ed.), HCI in the new millennium. New York: Addison-Wesley.Google Scholar
  16. 16.
    Brehm J., & Rahn W. (1997). Individual-level evidence for the causes and consequences of social capital. American Journal of Political Science, 41(3). Google Scholar
  17. 17.
    Bowles S., & Gintis H. (2002). Social capital and community governance. Economic Journal, 112. Google Scholar
  18. 18.
    Falcone, R., Singh, M., & Tan, Y. H. (2001). Trust in cyber-societies: Integrating the human and artificial perspectives, LNAI 2246. Berlin: Springer.Google Scholar
  19. 19.
    Wooldridge, M. (2002). An introduction to multi-agent systems. Chirchester: Wiley.Google Scholar
  20. 20.
    Castelfranchi, C., Falcone, R., & Marzo, F. (2007). Being trusted in a social network: Trust as relational capital, Lecture notes in computer science. Germany: Springer.Google Scholar
  21. 21.
    Castelfranchi C. (2012). Earthquakes in trust networks: Basic dynamic principles (3 Apr 2012) SSRN Working Papers Series.Google Scholar
  22. 22.
    Scott, W. R. (1995). Institutions and organizations. CA: Sage.Google Scholar
  23. 23.
    Gal, Y., Grosz, B., Kraus, S., Pfeffer, A., & Shieber, S. (2010). Agent decision-making in open mixed networks. Artificial Intelligence, 174(18), 1460–1480.CrossRefGoogle Scholar
  24. 24.
    Gal Y., Pfeffer A., Marzo F., Grosz B. (2004). Learning social preferences in games. In proceeding of the National conference on artificial intelligence (AAAI). San Jose: California.Google Scholar
  25. 25.
    Grosz B.J., Kraus S., Talman S., Stossel B., Havlin M. (2004). The influence of social dependencies on decision-making: Initial investigations with a new game. In Third International Joint Conference on Autonomous Agents and Multi-Agent Systems (pp. 782–789). New York.Google Scholar
  26. 26.
    Gal Y., Grosz B., Kraus S., Pfeffer A., Shieber S. (2005). Colored Trails: a Formalism for Investigating Decision-making in Strategic Environments. In proceeding of the IJCAI Workshop on Reasoning, Representation, and Learning in Computer Games (pp. 25–30). Edinburgh, Scotland, August 2005.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Francesca Marzo
    • 1
  • Cristiano Castelfranchi
    • 2
  1. 1.CeRSILUISS Guido CarliRomeItaly
  2. 2.ISTC-CNRRomeItaly

Personalised recommendations