Personalized Persuasive Technology – Development and Validation of Scales for Measuring Persuadability

  • Marc Busch
  • Johann Schrammel
  • Manfred Tscheligi
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7822)


In this study we develop and validate an inventory for measuring persuadability to selected persuasive strategies. The development of the initial inventory was successful by means of internal consistency and item-scale correlation for the persuasive strategies rewards, competition, social comparison, trustworthiness and social learning. The inventory can be used to estimate susceptibility to persuasive strategies to personalize persuasive technology according to the users’ personality based on self-reports. This can help system designers to make informed design decisions and to adapt persuasive technology.


Internal Consistency Social Comparison Initial Scale Persuasive Technology Expert Validation 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Marc Busch
    • 1
  • Johann Schrammel
    • 1
  • Manfred Tscheligi
    • 1
    • 2
  1. 1.CURE – Center for Usability Research & EngineeringViennaAustria
  2. 2.ICT&S CenterUniversity of SalzburgSalzburgAustria

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