Examining the Efficacy of a Persuasive Technology Package in Reducing Texting and Driving Behavior
Over the past decade, texting and driving has become a prevalent form of distracted driving and resulted in an alarming rate of deaths and injuries. Research has documented the debilitating cognitive effects of engaging in texting and driving, comparing it to the dangers of driving drunk. Several states have implemented legislation banning texting and driving, however it remains a national epidemic. There is a paucity of empirical research examining the effectiveness of strategies in decreasing texting and driving behavior. Research employing technology as a potential solution has focused on using strategies such as hands-free technology or monitoring devices and applications. The current study takes on a different approach, by examining the efficacy of a persuasive technology package in motivating and facilitating behavior change. Findings provide preliminary evidence for the efficacy of pairing a video documentary and text message reminders in decreasing texting and driving behavior.
KeywordsText Message Short Message Service Driving Behavior Persuasive Technology Fear Appeal
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