Improving the Design of Online Applications for Social Benefit through a Behaviour Change Model

  • Kathryn Gough
  • Jillian Hamilton
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7822)


Community support agencies routinely employ a web presence to provide information on their services. While this online information provision helps to increase an agency’s reach, this paper argues that it can be further extended by mapping relationships between services and by facilitating two-way communication and collaboration with local communities. We argue that emergent technologies, such as locative media and networking tools, can assist in harnessing this social capital. However, new applications must be designed in ways that both persuade and support community members to contribute information and support others in need. An analysis of the online presence of community service agencies and social benefit applications is presented against Fogg’s Behaviour Model. From this evaluation, design principles are proposed for developing new locative, collaborative online applications for social benefit.


Social Capital Social Benefit Locative Medium Community Resilience Online Application 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Kathryn Gough
    • 1
  • Jillian Hamilton
    • 1
  1. 1.Faculty of Creative IndustriesQueensland University of TechnologyBrisbaneAustralia

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