Abstract
To complete the process of comprehensive growth-oriented brand management, this chapter deals with the unanswered questions addressed in Chap. 3 – how to develop your marketing and sales plan, calculate your return on marketing investment and monitor success. It also presents checklists and questions for successful use of the BGB model.
Trust is good, control is better
Vladimir Ilyich Lenin
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© 2013 Springer-Verlag Berlin Heidelberg
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Krüger, R., Stumpf, A. (2013). Planning, Forecasting and Monitoring Growth. In: Brand Growth Barriers. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-37108-0_6
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DOI: https://doi.org/10.1007/978-3-642-37108-0_6
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