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Mobility and Mitigating Climate Change in Urban Centers: Open Innovation and Pricing as Key Elements for Customer-Focused Strategies and Measures

  • Jochen WittmannEmail author
Chapter
Part of the Springer Environmental Science and Engineering book series (SPRINGERENVIRON)

Abstract

Global demand for (individual) mobility and motorization is increasing rapidly. Mobility is important to economic and social development, especially in urban centers (Döhmel 2008). But mobility is also considered a main reason for accelerating climate change in the form of CO2 emissions (IPCC 2007). Politicians, media, NGOs and (city) governments identify mobility as a core domain to design and launch strategies and measures mitigating climate change in urban centers. In recent years, strategies and measures incorporated were often less effective because customer needs and demands were not met sufficiently and the costs of (individual) mobility were increased by regulations and taxation. The leading idea of this paper is to design a conceptual framework, whereby open innovation approaches and pricing as key elements are applied to customer-focused strategies and measures mitigating climate change in urban centers.

Keywords

Mobility Urban centers Open innovation Pricing Life-cycle concepts 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Development Center WeissachDr. Ing. h. c. F. Porsche AGWeissachGermany

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