Abstract
The term emerging markets was used for the first time in 1981 by economists at the international Finance Corporation (IFC). However, there is still no clear definition of the term. As the Economist points out, there can be more than one definition of the term “emerging markets” depending on who defined it.
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Mutum, D.S. (2014). Introduction. In: Mutum, D., Roy, S., Kipnis, E. (eds) Marketing Cases from Emerging Markets. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36861-5_1
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DOI: https://doi.org/10.1007/978-3-642-36861-5_1
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