Abstract
Whereas Chap. 5 mainly described the preliminary steps of the survey, this chapter comprehensively explains the several steps analyzing the collected data. This chapter is divided into three subsections: Sect. 6.1 reports the evaluation criteria and results of the non-user sample. Section 6.2 describes the same for the user sample. In Sect. 6.3 the results of an exploratory comparison of both samples are shown. In this study SmartPLS Version 2.0 (M3) (Ringle et al. http://www.smartpls.de, 2005) was used for analyzing the data. PLS models are typically analyzed in two stages: The first stage involves “the assessment of the reliability and the validity of the measurement model,” and the second stage involves “the assessment of the structural model” (Hulland. Strategic Management Journal 20:198, 1999). With respect to the evaluation and reporting criteria, this study follows the recommendations by Gefen et al. (MIS Quarterly 35:iii–xiv, 2011) who recently published an updated guideline on the reporting standards for structural equation modeling.
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Wunderlich, P. (2013). Analysis. In: Green Information Systems in the Residential Sector. Progress in IS. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36769-4_6
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