Abstract
Chapter 3 introduces the rationale behind operational globalization to help readers understand operational globalization, mainly addressing the question “why are operations globalized?” This chapter introduces the global strategy theories relevant to operational globalization analysis and presents the primary global strategy frameworks relevant to operational globalization analysis. We further explain the drivers of operational globalization, address the benefits of operational globalization, and identify the risks of global operations. We use case examples including PSA Peugeot Citroën, L’Oreal, Haier Goes Global, Louis Vuitton, Japanese Earthquake and the Global Supply Chain, and a case Foxconn and Apple to explain the rationale behind operational globalization.
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Gong, Y. (2013). Rationale Behind Operational Globalization. In: Global Operations Strategy. Springer Texts in Business and Economics. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36708-3_3
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