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Global Operations Strategy pp 3–42Cite as

Basic Concepts of Global Operations Strategy

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Abstract

Chapter 1 mainly addresses the question “what is global operation strategy?” This chapter starts by introducing the evolving process of global operations strategy. We define key concepts in global operations strategy and discuss the difference between international operations management and global operations strategy. Then we present principles and discuss basic decisions in global operations strategy. Finally, this chapter presents a content framework of global operations strategy and a book structure of “triple triangles”. We explain concepts, principles and decisions of global operations strategy with case examples including Global Operations of IKEA, HSBC, INSEAD, Global Manufacturing of Volkswagen, and a case Public Storage/Shurgard.

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Authors and Affiliations

  1. EMLYON Business School, Ecully, France

    Yeming Gong

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  1. Yeming Gong
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Gong, Y. (2013). Basic Concepts of Global Operations Strategy. In: Global Operations Strategy. Springer Texts in Business and Economics. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36708-3_1

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